Category Archives: Betting

Square in the Air and CTP birth Chalk + Dog to dominate North American gambling comms

Square in the Air (SITA) has partnered with US counterpart CTP Boston to launch new joint-venture agency Chalk + Dog Communications.  The JV seeks to become the leading public relations and strategic communications agency for North America’s disrupted and burgeoning sports betting and igaming sectors. Founded in 2006 by racing expert Bill Esdaile (MD), SITA …

BetConstruct’s Elliott Banks talks European strategy and CreedRoomz live casino

Elliott Banks, UK Regional Direct at BetConstruct, spoke with SBC at the recent Betting on Sports Europe conference about the company’s latest moves, notably its continued focus on European and global sports and its CreedRoomz live casino offering. With so much attention turned toward the rapidly expanding US market, Banks was asked for his view …

Low6 links with ITP to drive fan engagement and data collection

Low6 and Inside the Pocket (ITP) have announced a strategic partnership, as the former seeks to ‘broaden its global footprint’. The agreement will see Low6’s free-to-play (F2P) products incorporated into ITP’s content aggregation platform, enabling the firm to distribute its suite to a new network of sports betting operators.  Birmingham-based developer Low6 identified ITP as …

Lisa Waterfield to oversee FSB’s North American sales

FSB has further strengthened its commercial leadership in the North American market, promoting Lisa Waterfield to the position of Director of Sales for the region. In her new position, Waterfield will be responsible for maintaining momentum FSB’s North American expansion, which has included partnerships in several US states and licence approval in the newly regulated …

Delasport maintains focus on global expansion as UK licences acquired

Delasport has secured entry into the UK betting and gaming market, achieving B2B licences for its sportsbook solution and other services.  Lauding the British sector as the ‘largest igaming market in Europe’ and ‘one of the world’s most mature’, Delasport will launch its full range of products to UK operators.  This will include its iframe …

DCMS diversifies Big Lottery Fund’s oversight with new board members

DCMS and the Secretary of State have announced the appointment of four new members to serve on the board of the National Lottery Community Fund. Commonly referred to as the ‘Big Lottery Fund’ – the Community Fund is managed as an independent public body that is charged with overseeing the grant-making duties and distribution of …

Netherlands to ban sports sponsorships and ‘untargeted advertising’ by 2025

Franc Weerwind, the Dutch Minister for Legal Protection, has announced major reforms to betting advertising regulation in the Netherlands, according to local media.  Economy and business newspaper Het Financieele Dagblad (FD) reported that sports sponsorship for online games of chance along with ‘untargeted advertising’ of these will be prohibited as by the end of 2025.  …

KSA orders Gammix to withdraw or face €4.5m Dutch penalty

Kansspelautoriteit (KSA) – The Netherlands gambling authority has issued a cease-and-desist order to Cyprus-based online casino multi-brand operator Gammix Limited.  KSA has accused Gammix of breaching KOA market rules, as the unlicensed operator is deemed to have offered ‘illegal online games of chance’ to Dutch consumers. Gammix that operates a portfolio of 15 online casino …

Greyhound Racing Victoria selects Sky Racing to boost wagering profile

Greyhound Racing Victoria (GRV) has signed a partnership with Tabcorp’s Sky Racing, granting the outlet broadcasting rights for the next four years.  The greyhound racing authority for the Australian state of Victoria aims to enhance the profile of the sport, whilst also developing additional content across the Sky Racing network.  Additionally, both Tabcorp and the …

UK Racing debuts #AllintheRace D&I campaign 

UK racing has launched its nationwide #AllintheRace campaign, to promote diversity and inclusivity across all ranks of the heritage sport.  The campaign has been developed by the Diversity in Racing Steering Group (DiRSG) – the voluntary body formed by UK racing stakeholders to steer and promote diversity and inclusion as an ‘industry commitment’. Launching the …