Category Archives: Betting

Bettarget.com goes live with BtoBet sportsbook

Bettarget.com has become the first brand launched on the Aspire Global platform running off the BtoBet sportsbook. This new partnership with Bettarget.com, Aspire Global explained, marks a “major step in growth strategy execution” for the company. The integration will also enable Bettarget.com to target the Irish market. Tsachi Maimon, CEO at Aspire Global, said: “With …

Swintt appoints Azzopardi to oversee product delivery and expansion

Swintt has strengthened its corporate oversight, appointing Etienne Azzopardi as its new Chief Operations Officer, as the localised online casino and live dealer content provider aims to reach ‘the next level of success’. The new executive will be tasked with maximising Swintt’s product delivery, client launches and geographical expansion, whilst ‘keeping a close eye on …

CasinoBeats Slots Festival returns to showcase latest games releases

The third CasinoBeats Slots Festival of 2021 is set to provide a valuable opportunity for igaming operators and affiliates to get a first look at the hottest new games releases from both the industry’s leading developers and emerging studios. The online festival on 2 September will see a wide range of new titles, including a …

Gauselmann expands in Norddeutschland acquiring Bührmann arcade venues

Gauselmann Group has expanded its footprint across Northern Germany, acquiring the 35 arcade properties of Bührmann Group. Last Friday, the board of Gauselmann informed investors that it had concluded ‘protracted negotiations’ related to completing the acquisition of Bührmann Group’s arcade venues. Negotiations had stalled as the COVID-19 pandemic forced Bührmann Group to revise all strategic …

BoyleSports enhances UK and Ireland marketing with Newcastle Utd deal

BoyleSports has become the new UK & Ireland betting partner of Newcastle United FC, strengthening its brand visibility and marketing to football fans on both sides of the Irish Sea. The operator, which is active in both the UK and Ireland sports wagering markets, will gain exposure from branded betting terminals installed at the Magpies’ …

GamCare pilots PayPlan debt advice referrals 

GamCare continues its work on protecting UK gamblers from the risks of consuming gambling-related debts, announcing that it has begun to trail referrals with PayPlan.  The harm prevention and treatment support charity has launched a pilot initiative connecting its users with debt advice specialists trained by PayPlan. The need for debt advice has been marked …

Betano nets Benfica sleeve sponsorship

Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera …

Codere files Nasdaq listing plan for online business

 The board of Codere SA has filed an F-4 ‘preliminary registration statement’ with the US Securities and Exchange Commission (SEC) putting forward its prospectus to list its ‘Codere Online’ business on the US Nasdaq.  The registration sees Codere advance its plans to divest its Codere Online unit by merging with DD3 Acquisition Corp – a …

Winning Post: Process of elimination to Boyle down UKGC’s new governor

Regulus Partners examines the media speculation of who will replace Bill Moyes as Chairman of the UK Gambling Commission (UKGC) – a regulatory body in need of strategic reforms over PR messaging… The identity of the new chair of the Gambling Commission was the subject of fresh speculation this week as the Sunday Times published a short-list …

Betclic enhances Portugal visibility through basketball deal

Betclic has strengthened its brand visibility and marketing in the Portuguese betting space via an agreement with the Portuguese Basketball Federation. Under the terms of the three-year agreement, the Portuguese Basketball Federation will rename the Portuguese Basketball League the Betclic League. The partnership protocol signed between the sports betting operator and basketball league will initiate …