Category Archives: Betting

Betclic enhances Portugal visibility through basketball deal

Betclic has strengthened its brand visibility and marketing in the Portuguese betting space via an agreement with the Portuguese Basketball Federation. Under the terms of the three-year agreement, the Portuguese Basketball Federation will rename the Portuguese Basketball League the Betclic League. The partnership protocol signed between the sports betting operator and basketball league will initiate …

GambleAware maintains Bet Regret ‘Tap Out’ as lead football campaign

The opening weekend of Premier League 2021/2022 matches saw GambleAware restart its flagship ‘Bet Regret’ campaign across UK sports media and football stadiums.  The campaign sees GambleAware continue its marketing mandate of promoting safer gambling awareness and betting moderation to a target audience of 18–34-year-old males – deemed most vulnerable to forming impulsive behaviours through …

Betsson commits to Canada through Slapshot investment

Betsson AB has continued its strategic expansion into new markets by disclosing that it has acquired a 28% stake in Canadian start-up Slapshot Media Inc. The investment led by subsidiary ‘Betsson Perch AB’ will provide Slapshot Media with CAD $3 million (€2m) in enterprise funding as the wider Betsson group commits to becoming a participant …

Betsson commits to Canadian entry investing in Slapshot start-up

Betsson AB continues its strategic expansion into new markets, disclosing that it has acquired a 28% stake in Canadian start-up Slapshot Media Inc. The investment led by subsidiary ‘Betsson Perch AB’ will provide Slapshot Media with CAD $3 million (€2m) in enterprise funding as the wider Betsson group commits to becoming a participant within Canada’s …

FDJ Gaming Solutions to revamp LOTTO Bayern’s retail network 

Groupe FDJ has announced a major commercial development, as its FDJ Gaming Solutions B2B technology subsidiary has won the tender to redevelop the retail distribution network of LOTTO Bayern.  Working with retail technology partner Groupe Carrus, FDJ Gaming Solutions has been tasked with deploying +4,300 of its ELITE camera-based lottery terminals upgrading LOTTO Bayern’s retail …

LiveScore makes TV commercial debut featuring Ronaldo

LiveScore has launched its first television commercial (TVC), ‘More Than A Score’, featuring Juventus and Portugal national team striker Cristiano Ronaldo. Broadcasting the advert throughout the 2021/22 season, LiveScore intends to reach over 75% of UK football fans and more than 95% of ‘serious’ supporters, with the commercial featuring in premium spots including centre breaks …

Australian bookmakers end opposition to credit card ban

Leading betting and gaming operators in Australia have dropped their opposition to moves by federal lawmakers to ban the use of credit cards for online wagering. According to The Sydney Morning Herald, long-term opponents to the proposed ban bet365, Sportsbet and Ladbrokes have now made a u-turn and announced their support for the initiative.  ASX-listed …

Twitch bans gambling links from streaming platform

Twitch has updated its content creator policies in a bid to restrict gambling adverts and advertorials being broadcast on its live video streaming platform.  During the summer, the Amazon-owned platform faced backlash for its failure to police the promotion of gambling content to audiences on live streams. Notable controversies saw video game streamer Tyler ‘Trainwrecks’ …

Esports Technologies joins ESIC integrity charter 

Esports Technologies has joined the anti-corruption charter led by the Esports Integrity Commission (ESIC), which aims to eliminate match-fixing and corruption from all levels of professional esports.  Las Vegas-based Esports Technologies is one of the fastest-growing suppliers of esports-customised wagering platforms, data API feeds and odds/risk management solutions. Last April, it became the first dedicated …

Enteractive: Tough new regulations in Germany can be addressed

New iGaming regulations in Germany mean a tough environment for licensed operators who will have to work within strict guidelines when it comes to marketing. However, there are ways they can communicate with their players and add to their experience, writes Enteractive founder and CEO Mikael Hansson.      The German InterState Gambling Treaty that came into …