Category Archives: Betting

Betfred has maintained its marketing foothold in rugby league, extending its contract with the Rugby Football League (RFL) to continue as title sponsor of the men’s, women’s and wheelchair Challenge Cups. Included as part of the partnership enhancement is the title sponsorship of next Challenge Cup Final – due to be held at the Tottenham …

LVision has now expanded its BetBooster coverage to six sports with the addition of table tennis, baseball and ice hockey to its offering.  Based on LVision’s proprietary AI algorithms and historical data, the BetBooster product serves as a live match tracker by converting broadcasts into meaningful data and sports visualisations. Delivered as either a widget …

Oren Cohen Shwartz will now take the reins at Delasport after being confirmed as the company’s new Chief Executive Officer.  In his new role, Cohen Shwartz will be responsible for expanding Delasport’s full B2B turnkey solution into new markets across the world.  “Delasport’s team is growing at a very rapid pace, and the company is …

Stats Perform has pledged to develop a sophisticated monitoring system to help tackle and reduce social media abuse witnessed across all sports markets.  The sportstech company has partnered with data-ethics specialist Signify Group to establish a new headline partnership, benefitting global sports and media stakeholders. The collaboration launches as governments, athletes and sporting bodies call …

Austiran operator Admiral Sportwetten has continued to dominate the sports sponsorship space in its home market, linking with FC Red Bull Salzburg. Running until 2023, the new contract sees Admiral replace bet-at-home, which had been the official partner of the Die Roten Bullen since 2018. “It is with great pleasure that we are starting our …

The number of sports matches featured in the Setka Cup, which is powered by BETER, has doubled throughout 2021 despite the return of physical sporting events.  Between January and June, the number of sports events covered by the Setka Cup reached 42,281 – almost double the 22,500 recorded in the first six months of 2020. …

Playbetr has partnered with French football club Paris St Germain (PSG), with a focus on promoting the team in the Latin American market. The three-year agreement between the club and the South American operator – which specialises in providing cryptocurrency sports betting, casino and B2B products and solutions – will see Playbetr benefit from marketing …