Category Archives: Betting

Online betting and gaming made its debut in the Netherlands this week, following a lengthy legislative debate and regulatory development, and according to Peter-Paul de Goeij, Managing Director of the Netherlands Online Gambling Association (NOGA), operators must understand the ‘crucial’ role of advertising when making their entry. Speaking to SBC’s Global Relationship Director, Kelly Kehn, …

TebWin has become the official betting partner of Queens Park Rangers (QPR) for the 2021/22 season. The collaboration sees the blue and yellow logo displayed around the Kiyan Prince Foundation Stadium along with other promotional material. King J. Entertainment is the marketing company behind the Tebwin.com sportsbook, and Business Manager, Pearl Dougal, commented: “We are …

The UK Gambling Commission (UKGC) has published the phase-1 findings of a ‘Sandbox Review’, providing GDPR compliant feedback on the development of its ‘Single Customer View’ (SCV).  A regulatory objective of the UKGC’s new three-year national strategy has seen the commission seek to establish a SCV solution to provide a “holistic view of a customer’s …

Betfred has strengthened its presence and marketing in the European rugby league scene, having renewed its sponsorship arrangement with the top-flight Super League for a further two years. The contract extension will see the retail and online sports betting operator continue to cooperate with the league on the ‘Gamble Responsible’ campaign, currently promoted at Super …

EPIC Risk Management will provide gambling awareness education to members of the Professional Cricketers’ Association (PCA), under the terms of a four-year partnership. Describing the agreement as a ‘first-of-its-kind’ deal, EPIC will also deliver educational sessions with women’s county and regional squads. The first year of the partnership will focus on all county academies and …

Alpha Affiliates is scaling up on a rapid level having passed the 1 million active players mark last year. The company, launched in 2012, continues to expand its presence in the affiliate market, now collaborating with 10,000+ partners all over the world. We spoke to COO Visan Khaniev about all things affiliate marketing, including expansion …

KKCG Group has confirmed the appointment of Pavel Turek as its Chief Officer of CSR and Brand, with primary responsibility for coordinating marketing and CSR operations. Turek will work for both KKCG and its Sazka Group lottery brand, with the firm highlighting his knowledge of sports marketing as well as in ‘the monetisation of new …

Betway has reiterated its commitment to the esports and esports betting sectors, launching its latest Counter Strike: Global Offensive (CS:GO) tournament – the ‘Battle of Betway’. The Super Group-owned online bookmaker has scheduled the competition to take place on 26 October, before the CS:GO Stockholm Major tournament. Featuring a best-of-one (BO1) format, teams involved will …