Category Archives: Betting

BresBet moves forward with racing focus with Steel City Cup sponsorship

Sheffield-based sports betting operator BresBet has secured the sponsorship to the Steel City Cup, a prominent local greyhound racing tournament, as it continues with its focus on racing-based products and marketing. As a result of the agreement, the newly established bookmaker will gain brand exposure via title sponsorship of the event, which will be billed …

Boris reshuffle sees Smarkets shorten odds on 2023 General Election

Smarkets has reviewed the surprise promotions and cruel dismissals of PM Boris Johnson‘s latest cabinet reshuffle, forecasting its consequences on the future of UK politics.  Prior to Wednesday’s proceedings, Westminster sources had detailed that Johnson was seeking to re-energise his senior cabinet with strong and competent characters to lead key departments post-pandemic.  Yet, remaining loyal …

ANJ gathers French consensus to reform gambling advertising standards 

A public consultation evaluating the standards and conduct of French gambling advertising has been launched by L’Autorité Nationale des Jeux (ANJ) – France’s unified gambling regulatory agency.  The consultation forms part of the ANJ’s pledge to reform French gambling’s advertising standards, which was brought into disrepute following multiple public complaints recorded during this summer’s UEFA …

Mikael Lijtenstein: Tapping into the UK’s rapidly evolving payments sector

Mikael Lijtenstein recently revealed that AstroPay would be strengthening its presence in Europe, with the UK highlighted as a key target market. Speaking to SBC News, the AstroPay CEO delves further into the reasons why the UK presents a “window of opportunity” for its products before addressing why technology and payments solutions must “keep up …

APBGG probes UKGC’s competence and effectiveness

The Parliamentary All Party Betting and Gaming Group (APBGG) has initiated an investigation into the ‘competence and effectiveness’ of the UK Gambling Commission (UKGC), as the regulating and licensing authority  of UK gambling. Under the inquiry, licensed operators will be able to issue complaints to the APBGG concerning three categories – whether the UKGC has …

Novateq Global: A new brand for your next iGaming project

Novateq Global is a software company established back in 2016 with the overall goal of reinventing the B2B client experience for the iGaming industry. Five years on, and after a period disrupted – at least from a brand awareness perspective – by the Covid-19 pandemic, Novateq is firmly equipped to deliver upon this goal and …

SBC Awards Latinoamérica shortlists highlight strong competition in the region

International operators Betcris, Betsson Group, Codere, and Kaizen Gaming lead the way in the race for the inaugural SBC Awards Latinoamérica, with multiple nominations on the shortlists announced today. Also in the running for the top prizes are key suppliers including SG Digital, Nsoft, BetConstruct, Ezugi, Altenar, and Aristocrat Technologies, along with affiliates such as …

188bet secures two top-flight sponsorship arrangements

Asia-focused sports betting operator 188Bet has forged partnerships with two top-flight European football clubs, Liverpool FC and FC Bayern Munich. The three-year agreements with the Premier League and Bundesliga clubs will enable 188Bet to significantly enhance its European sports-oriented branding and marketing operations. Marking 188Bet’s first Premier League sponsorship in five years, the operator will …

Stable CIRSA refinances corporate debt bonds  

The board of Grupo CIRSA has announced that it has agreed to terms on a new €615 million debt-bond placement, helping the Spanish gambling group improve its financial liquidity by refinancing its previous debt arrangements.    The bond placement will carry an annual interest rate of 4.5%, with its maturity clause triggered from 2027 onwards, and …

Betway further expands tennis portfolio with European Tour sponsorship

Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, …