Category Archives: Betting

Parimatch further enhances foothold in English top-flight sports

Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion.  The deals cover offline and digital …

Danish Spilreklamenævnet rules against Mr Green on Christmas complaint

Denmark’s Gaming Advertising Board, Spilreklamenævnet, has made a decision regarding a complaint concerning a Mr Green advertisement shown in December 2020 before a family TV show. The complaint in question revolved around a commercial for the William Hill-owned online casino operator shown before the family entertainment Juleønsket Christmas programme on the TV2 network.  A majority …

Paddy Power says bye to mischief maker Paul Mallon

Paul Mallon has confirmed his departure as Head of Brand Marketing for Paddy Power, ending his ten-year tenure as an advertising executive of the Irish bookmaker.  A key member of Paddy Power’s Mischief Making department, Mallon has joined London advertising agency Lucky Generals, taking on the role of Head of Special Ops. Mallon had formerly …

Catena orders 10% buyback of Stockholm shares 

The board of Catena Media Plc has authorised the buyback of in excess of 7 million ordinary company shares, listed on the Stockholm Nasdaq exchange.  The order was granted as an outcome of an extraordinary general meeting (EGM) held on 14 July 2021, in which the board disclosed its plans to enhance the company’s “flexibility …

Coingaming rebrands to Yolo Group to better define its multi-business identity  

Coingaming Group, the operating company of cryptocurrency gambling brands Sportsbet.io and BitCasino, has formally changed its business identity to Yolo Group.  The rebrand to Yolo Group has been undertaken to better reflect the business’ diverse units operating in online gambling, fintech, IT and venture capital funding investing in new crypto technologies to disrupt traditional business …

YGAM healthcare training programme gains parliamentary support

A new training programme established by the Young Gamers and Gamblers Education Trust (YGAM), Betknowmore UK and Bournemouth University has received the support of the Shadow Minister for Mental Health. The tripartite’s ‘Mindful Resilience’ campaign aims to address a lack of knowledge and confidence among health professions in diagnosing children and young people with gaming …

Anton Kaszubowski: The US is becoming a big name game

The US market has become the golden goose of the global sports betting industry, presenting itself as the ‘land of opportunity’ for those looking to expand their international footprint.  Strategy expert Anton Kaszubowski – Founder and Managing Director at SBC Advisory Partners – takes a look at why the US market has become a ‘big …

Genius appoints Ian Wray to lead football expansion

Genius Sports has moved to strengthen its leadership team as it seeks to expand its presence in international association football, appointing Ian Wray to oversee this growth strategy. In his new position, Wray will oversee the sports data and technology company’s partnerships with prominent football organisations, such as the English Premier League, Argentine Football Association …

SBC Awards 2021 nominations deadline approaching fast

Competition for this year’s SBC Awards looks set to be stronger than ever before, but time is running out for companies that wish to be in with a chance of collecting an honour to submit their nominations. The 2021 edition of the SBC Awards will return to the stunning Evolution London venue on 14 December, …

BHA to review +2,000 responses to whip inquiry

The British Horseracing Authority (BHA) has disclosed that it has received over 2,000 responses to its online questionnaire on horse whip practices. The update follows the closure of the initial phase of UK racing’s review of the use of foam-padded whips during races and the improvement of equine welfare.  Feedback submitted by industry stakeholders including …