Category Archives: Betting

MelBet Partners & Affiliates signs UFC star Usman as new ambassador

MelBet Partners & Affiliates has confirmed a partnership with UFC legend Kamaru Usman, who has been named the brand’s new ambassador.  The agreement is intended to support the affiliate programme’s international growth and strengthen the company’s presence in strategic markets such as Africa. Usman’s career Kamarudeen “Kamaru” Usman, nicknamed The Nigerian Nightmare, is one of …

Political pressure continues to pile up on Brazil betting advertising

It hasn’t taken long for some Brazilian legislators to get tired of gambling advertising less than a year into the existence of the country’s new regulated gambling market, while operators continue to up marketing activity. Robério Negreiros, a Representative in the Legislative Chamber of the Federal District (CLDF) for the Social Democratic Party (PSD), has …

SBC Summit Tbilisi 2025 welcomes World Cup winner Alessandro Nesta

Legendary AC Milan defender and World Cup winner Alessandro Nesta will headline SBC Summit Tbilisi 2025, where he will explore the parallels between the world of sports, leadership, and building successful partnerships with industry operators. The summit, hosted in collaboration with SMH Global, will take place at the Sheraton Grand Tbilisi Metechi Palace on October …

Bet-at-Home nets marginal profits against Austrian tax waltz

Bet-at-Home AG states that it has maintained profitability, having navigated increased taxes applied to wagering activities in Austria earlier this year. The Frankfurt BORSE-listed betting group continues its fiscal adjustments under Austria’s new betting levy system, and has reaffirmed its 2025 financial targets. H1 accounts reported €25.3m in gross betting and gaming revenue, broadly unchanged …

Swedish industry welcomes gov’t plans to hit black market

Sweden’s betting industry has responded positively to government plans to expand the scope of the country’s Gambling Act to target illegal companies. The Ministry of Finance announced a memorandum earlier this week with the aim of removing the ‘directorial criterion’ from the Gambling Act. This criteria excludes online games not aimed at the Swedish market …

UK regulator says National Lottery “clear out in front” of competition

Andrew Rhodes, CEO of the UK Gambling Commission (UKGC), has reaffirmed the government’s commitment to safeguard the National Lottery. Deeming it the “jewel in the crown of this country”, Rhodes reminded that the National Lottery has an ongoing obligation to serve players at the highest possible standard, and that the UKGC has full trust in …

Bojoko’s Severi Haverinen: Reaching casino players with PayPal

PayPal remains one of the most popular payment methods for UK casino players, valued for its ease of use and the confidence it gives when moving money online. But in today’s iGaming market, where players have plenty of choice, offering a popular payment method alone isn’t enough to make an online casino stand out. With …

Danish Tax Minister begins negotiations on Gambling Advertising overhaul

In Denmark, Tax Minister Rasmus Stoklund has begun negotiations with parties of the Folketinget (General Assembly) to implement new gambling laws.  Discussions are set to focus on measures to curb gambling advertising a debate that has long divided Denmark’s political spectrum. This debate has centred on the scale of potential restrictions, with several ministers backing …

Northern Ireland gov’t shines light complexity of gambling market

The latest Northern Ireland industry data has painted a somewhat convoluted picture, underscoring important trends but with wide confidence margins. Starting with a total pool of 1,987 respondents, 43% have indicated that they do not gamble. What’s left is a majority of 57% who have self-identified as gamblers, having engaged with the industry at least …

PrizePicks makes prediction markets push just after Allwyn buyout

Allwyn’s newly acquired US asset PrizePicks is entering the rapidly emerging predictions markets space, one which presents some strong growth opportunities but also potential regulatory hurdles. PrizePicks announced that a subsidiary of its parent company has become registered as a Futures Commission Merchant (FCM) just a day after Allwyn purchased a 62.3% stake in the …