Category Archives: Betting

Betway has announced its biggest Spanish market sponsorship commitment to date, becoming the international betting partner of La Liga champions Club Atletico Madrid.  Securing a two-year agreement, Betway will serve as the international betting partner of Atletico for all territories except Spain and Asia. As of 1 August, Spanish media and sports clubs have observed …

888 Holdings is reported to be the winning party of the hotly contested auction for William Hill’s combined UK and European business assets – put up for sale by Caesars Entertainment.  As reported by The Times – Caesars has accepted a + £2 billion buyout offer put forward by 888, out-matching US private equity fund …

BetCris has marked its foray into the European online gambling marketplace, launching its online sportsbook within Poland. The South American operator becomes the 20th business (retail and online) to be granted a gambling licence by Poland’s Ministry of Finance. An expansion into Europe had long been touted by the South American operator, which was founded …

Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as …

Betway has launched ‘Evolution of Instinct’ – the first advert of its new cinematic campaign series, which aims to expand the international betting brand’s profile within Germany’s reformed online gambling marketplace.  Munich advertising agency David+Martin has led the development of Betway’s new advertising series – replacing the betting brand’s former German market campaign ‘Mr Instinct’ …

Online sports betting in Portugal outperformed its casino counterpart in the first six months of 2021 as bettors basked in the uninterrupted live sports calendar. As revealed in Portugal Betting Focus, the latest industry report from BtoBet (available to download here), 39.9% of players placed their bets exclusively on sports betting, while 26.2% opted to …

Affilka, the affiliate tracking platform developed by SoftSwiss, will continue its expansion into new iGaming markets after signing a new partnership with BitDice. Under the terms of the partnership, the newly-launched BitDice affiliate program will run on the Affilka partner marketing platform.  Anastasia Borovaya, Product Owner of Affilka by SOFTSWISS, commented: “The Affilka team is …

N1 Bet has strengthened its brand visibility in the esports space by partnering with Beyond the Summit Pro Series Dota 2 tournament. The deal will see N1 Bet enhance its esports offering via its website, dedicating a section on its website to the market, and offering free bets on player’s third, seventh and 10th wagers …