Category Archives: Betting

LeoVegas launches AI-powered messaging as part of safer gambling strategy

LeoVegas Group has moved to strengthen its safer gambling offering via the launch of a new layer of AI-powered messaging, analysing customer behaviour and risk profiles. The offering will be initially launched in the UK via the LeoVegas, PinkCasino, BetUK and 21.co.uk brands, where LeoVegas customers will receive onsite messages with individualised content based on …

Checkd Group nets three new operator partnerships

Betfair, Sky Betting & Gaming and SBK have become the three latest operators to sign brand partnership deals with Checkd Group. The partnership with Betfair will mark the return of The Group Chat campaign – a collaboration project between Checkd Group’s social brand Footy Accumulators and Betfair – which will provide a range of video …

Nicola Currie and Sean Levey join SBK stable as brand ambassadors

Jockeys Nicola Currie and Sean Levey have joined the SBK stable after agreeing to become the new brand ambassadors for the Smarkets-powered sportsbook app. As part of the agreement, both Currie and Levey will wear SBK-branded riding gear and produce exclusive content for the sportsbook.  Discussing the new partnership, Currie said: “I’m delighted to be …

XLMedia completes $24 million Saturday Football Inc. acquisition

XLMedia has completed the acquisition of Saturday Football Inc. for a total consideration of US$23.0 million cash (c.£16.8 million), plus US$1.0 million (c.£0.7 million) in long-term incentive shares. The acquisition is the conversion of an existing agency partnership between XLMedia and Saturday Football Inc., established in December 2020, which brought about a close working relationship …

Jess Mills, SIS: New numbers games just the start of 49’s facelift

“The more markets you enter, the faster you can grow” – this might be true, but first you need a product to support your expansion plans. This explains the recent refresh of 49’s, acquired by SIS last summer, which has set up the brand’s live draws and virtual games to reach a more international audience. …

HKJC reports record football betting turnover

The Hong Kong Jockey Club (HKJC) has experienced an upsurge in football betting, with wagering on the sport in the 2020/21 financial year higher than on horse racing for the first time in the operator’s history. Publishing its annual report for the financial year ending 30 June 2021, the HKJC reported total revenues of HK$280 …

Betway selects GiG Comply for marketing compliance boost

Betway has strengthened its existing marketing compliance processes after signing an agreement with Gaming Innovation Group (GiG) to utilise its GiG Comply tool. By using GiG’s automated affiliate marketing compliance screening tool, Betway will be able to scan more than 30,000 web pages each day for “content including links and iGaming code red words, links …

Two-Up acquired by Playmaker to enhance technology services

Two-Up has been acquired by Toronto-based Playmaker Capital, with the latter aiming to leverage the digital media sports company to strengthen technology offerings. By acquiring Two-Up, Playmaker will incorporate a team of 24 sales and technology specialists at its two primary offices in London and Krakow, including 15 engineers with experience in the development of …

STS Warsaw IPO weighed by Juroszek family

The board of STS Holdings has submitted a corporate prospectus to Poland’s Financial Conduct Authority disclosing plans to list the STS SA sportsbook business on the Warsaw Stock Exchange (WSE).  Despite the submission, STS governance underlines that no final decision has been made on an IPO and the structure of any offer that will be …