Category Archives: Betting

AI is not just changing how consumers search, but also influencing how and where they shop, which raises questions about data ownership and the state of affiliate marketing, writes Jyoti Rambhai, SBC’s Affiliate Editor. Self-driving cars, vacuum cleaners, and voice-controlled AI assistants for smart home systems like Alexa and Google are essentially robots, already part …

BETBY has introduced a major update to its eCricket offering ahead of the Men’s T20 World Cup. The new version of the Betby.Games platform introduces expanded content, upgraded performance, and an expanded user experience across both the T1 and T5 formats, now featuring a dedicated World Cup tournament to fuel up interest in the Men’s …

Sports betting volumes in Denmark fell sharply year-over-year in October, a warning sign for the sector ahead of a wide ranging ban on advertising looming in a year’s time. In stark contrast to October 2024, which saw a huge surge in betting activity compared to 2023, the same month this year saw betting gross gaming …

Kansspelautoriteit (KSA), the Gambling Authority of the Netherlands, has enhanced its stance on the technical and data-quality standards of operators’ Control Databases (CDBs) of Dutch gambling.   The CDB is recognised as the principal data monitoring system that enables the KSA to oversee all licensed online gambling activity in real time. Under the Remote Gambling Act …

A representative of Sweden’s gambling authority, Spelinspektionen, has become the Chairman of an international sports corruption group. Through his work as the coordinator of operations against match-fixing, Samuel Wahlberg has been put forward by the regulator and subsequently elected as the Chairman of the Group of Copenhagen. The Group represents a network of national platforms …

Entain’s Chief Financial Officer, Rob Wood, has stepped down from the role after 13 years, with Michael Snape now tasked with guiding the company’s fiscal strategy through what is likely to be a transformative 2026. The FTSE100 group announced this morning that Snape will replace Wood as Group CFO and Executive Director of the Board …

Geolocation expert GeoLocs explains how the iGaming industry must rethink what modern location technology demands. In this analysis, the company argues that accuracy and compliance are no longer enough, outlining how speed, UX, fraud defence, data intelligence and regulatory adaptability now define geolocation—and the operators positioned to win. Geolocation has long been framed as a …

Sportradar has enhanced its football portfolio with the addition of a new product by iGaming supplier Logifuture. Zoom Soccer, Logifuture’s flagship virtual product, will find its way onto Sportadar’s OneFeed ecosystem, providing an always-on football experience for sportsbooks. The RNG-based feed is available 24/7, giving partnering operators a customer engagement boost during periods when Tier-1 …

The European Commission (EC) has opened an antitrust investigation into Google over its use of online content for artificial intelligence (AI) purposes. It will assess whether the tech giant has breached the European Union (EU) competition laws by using content from web publishers and online video-sharing platform, YouTube, to train its AI tools. The probe …