Category Archives: Betting

PA Betting Services partners with ElTurf in LatAm expansion move

PA Betting Services has partnered with Chilean pre-race content, tipping, stats and breeding information provider ElTurf, in a bid to expand its reach in Latin America. The exclusive collaboration will see the new partners work to combine their respective specialities to provide pre-race content ‘at comparable levels to those seen from both North America and …

SUZOHAPP: Using our European knowledge to fuel US expansion

As the world emerges from the pandemic, SUZOHAPP aims to enhance the in-person sports betting experience for punters who have become accustomed to gambling via their mobile devices. Speaking to SBC, Todd Sims – Vice President Sales Gaming & Amusement, Americas at SUZOHAPP – explains how the hardware provider is using learnings from the European …

Chris Pearce: Six expert tips for pricing minority sports

Sports betting consultant and expert odds compiler Chris Pearce explains his process for scaling-up markets for minority sports, such as the Winter Olympics. As bookmakers apply standardised strategies for trading mass-market sports, pricing your niche sports correctly could be your edge with customers… Walk into any trading room and you will see football specialists, horse …

Triggy partners with 2mee for instant human hologram messaging system

Triggy will now provide an instant human hologram messaging system for sports betting operators and affiliates after partnering with 2mee. By combining Triggy’s suite of content and marketing activities with 2mee’s new messaging protocol and platform, the two partners believe that they can help drive conversion. “We are extremely excited to offer 2mee’s Instant Human …

Industry’s biggest brands to gather at Betting on Sports Europe

November’s Betting on Sports Europe conference and exhibition is set to see the industry’s biggest brands out in force, with senior executives from the continent’s major operators joined in London by representatives of leading sportsbook technology and services providers.  The event at Stamford Bridge, the home of UEFA Champions League holders Chelsea FC, on 9-11 …

Sweden to end online casino restrictions on 14 November

The Swedish government will end its temporary restrictions on online casinos from 14 November. According to Swedish media reports, the government will no longer enforce its policy that had been applied since 1 July 2020 as a protective measure for Swedish citizens during the COVID-19 pandemic. Licensed operators had been forced to impose a mandatory …

IGT announces ‘cornerstone’ Responsible Gaming Policy

Highlighting responsible gambling as a ‘cornerstone’ of its commercial strategy, International Game Technology (IGT) has announced its global Responsible Gaming Policy. IGT – which reported a strong commercial performance in Q2 2021 – stated that the new policy has been launched in order to ‘transparently inform and educate all relevant stakeholders’ about the firm’s worldwide …

Entain provides ‘unique’ content and experiences to F1 fans

Entain is providing customers of its gaming brands with ‘unique’ experiences and media content, whilst promising special access for Formula 1 fans through its PartyCasino and partypoker brands. International TV ads will run from now to the end of the season in mid-December, initially in the UK, promising customers special access to the McLaren F1 …

HMRC revises 2022 casino tax bands in-line with inflation

HMRC has accepted a policy proposal that will expand the tax bands on gross gaming yield (GGY) applied to land-based casino earnings.  New tax bands will be applied from 1 April 2022, as HMRC aims to maintain casino operator duties at real levels of inflation. Applied since 1997 and last amended during 2021, HMRC currently …

Evolution gaming doubles revenues as new RNG optimisation roadmap begins

Evolution Gaming reports a period of high activity, as its gaming business continues to benefit from an expanded product catalogue and games selection.  The Stockholm Nasdaq games studio has attributed a ‘very strong global demand’ for live casino offerings as the primary factor behind its Q3 growth, which has seen its total operating revenues increase …