Category Archives: Betting

MGA initiates wide reaching consultation on audit guidelines

Launching a new consultation on its Revised Audit Service Provider Guidelines, the Malta Gaming Authority (MGA) has invited betting and gaming operators, service providers and wider interest groups to comment. Running until 11 November 2021, the consultation will seek feedback from gaming incumbents relating to the amendments introduced in the MGA’s audit guidelines, as well …

SBC Summit CIS: Sports sponsorship shows consumers operators ‘are not the bad guys’

A key objective for any betting operator when entering a new regional market is to raise brand awareness and promote its business, which can see sports sponsorship deals play a key role – and the CIS region is no exception to this. Discussing the topic at the SBC Summit CIS event, a group of industry …

SIS broadens international reach with new US subsidiary

SIS has outlined its plans for further international expansion after launching its new US subsidiary, SIS Content Services Inc. The launch of its US division, SIS explained, demonstrates the company’s commitment to the US market as it looks to capitalise on the “opportunities available to digital and retail sportsbook operators and horse racing stakeholders”. Richard …

BGC initiates ‘Take Time to Think’ campaign to replace ‘When the Fun Stops, Stop’

The Betting and Gaming Council (BGC) has replaced its long-running ‘When the Fun Stops, Stop’ campaign with a new safer gambling slogan, ‘Take Time to Think’. A series of TV advertisements depicting customers paying mid-play before considering the use of safer gambling tools will kickstart the campaign, the messaging of which will be adopted across …

Full strength FDJ outperforms 2019 comparatives

Groupe FDJ reports a strong business momentum as its financial performance begins to outmatch pre-COVID 2019 results. Publishing its Q3 trading update (period ending 30 September), FDJ recorded a group turnover of €529 million (Q3 2020: €503m) generated from the combined lottery and sports betting sales of €4.5 billion (Q3 2020: €4.3bn). France National Lottery …

Major international brands head SBC Awards 2021 shortlists

International operators bet365, Betsson Group, FanDuel, Kaizen Gaming, and LeoVegas are among the major companies to feature prominently on the SBC Awards 2021 shortlists announced today. There are also strong showings from Sportradar, BetConstruct, GoldenRace, OpenBet, Digitain, Playtech, Catena Media, and Gambling.com Group in the supplier and affiliate categories of the prestigious global industry awards. …

888sport to sponsor four meetings at upcoming Cheltenham Showcase

888sport has secured sponsorship of four race meetings at the two-day Cheltenham Showcase meeting, becoming the official betting partner of the event. The agreement will see 888sport sponsor the What’s Your Thinking Novices Hurdle and Novices’ Limited Handicap Chase on the opening Friday, followed by the 14:20 handicap Chase and the feature event at 15:30. …

Codere moves Real Madrid partnership to LatAm horizons

Grupo Codere SA will serve as the South American betting partner of Real Madrid FC for a period of five seasons, maintaining the Spanish gambling group’s longest-serving sponsorship. Since 2016, Codere has served as the official betting partner of Real Madrid, primarily using the Spanish Giant’s brand and players to promote its Codere Apuestas sportsbook …

Sisal files for Milan Borsa IPO seven years after first attempt

Sisal SPA, the operating company of Italy’s SuperEnalotto lottery and Matchpoint betting shops, has filed for an Initial Public Offering (IPO) to list its business on the Milan Borsa Exchange. Reuters reports that the CVC Capital owned gambling group has agreed to sell its shares to an unnamed private equity firm. Although most of the …

Liga Stavok strengthens position in sports and esports with AS Monaco

Liga Stavok has linked with French Ligue 1 club AS Monaco, becoming the regional partner of the team for the 2021/22 season, whilst also strengthening its position in esports with Gambit Esports. As a result of the collaboration with the French top-flight team, the Russian sports betting operator will gain brand exposure in its home …