Category Archives: Betting

David Conde to ‘optimise customer acquisition’ as Real Luck Group’s data lead

Real Luck Group has appointed David Conde as its new Head of Data, with responsibilities ranging across the firm’s operations, including its esports and sports betting Luckbox subsidiary. Conde’s new position will see him oversee the group’s business intelligence efforts, in particular to optimise customer acquisition and retention campaigns, which Real Luck states is ‘on …

Peter-Paul de Goeij: ‘Advertising is crucial’ for operators interested in Dutch market

Online betting and gaming made its debut in the Netherlands this week, following a lengthy legislative debate and regulatory development, and according to Peter-Paul de Goeij, Managing Director of the Netherlands Online Gambling Association (NOGA), operators must understand the ‘crucial’ role of advertising when making their entry. Speaking to SBC’s Global Relationship Director, Kelly Kehn, …

TebWin prioritises responsible gambling in QPR partnership

TebWin has become the official betting partner of Queens Park Rangers (QPR) for the 2021/22 season. The collaboration sees the blue and yellow logo displayed around the Kiyan Prince Foundation Stadium along with other promotional material. King J. Entertainment is the marketing company behind the Tebwin.com sportsbook, and Business Manager, Pearl Dougal, commented: “We are …

UKGC Single Customer View project secures positive GDPR determination  

The UK Gambling Commission (UKGC) has published the phase-1 findings of a ‘Sandbox Review’, providing GDPR compliant feedback on the development of its ‘Single Customer View’ (SCV).  A regulatory objective of the UKGC’s new three-year national strategy has seen the commission seek to establish a SCV solution to provide a “holistic view of a customer’s …

Betfred secures two-year extension to Super League sponsorship

Betfred has strengthened its presence and marketing in the European rugby league scene, having renewed its sponsorship arrangement with the top-flight Super League for a further two years. The contract extension will see the retail and online sports betting operator continue to cooperate with the league on the ‘Gamble Responsible’ campaign, currently promoted at Super …

EPIC strikes multi-level gambling awareness partnership with cricketers body

EPIC Risk Management will provide gambling awareness education to members of the Professional Cricketers’ Association (PCA), under the terms of a four-year partnership. Describing the agreement as a ‘first-of-its-kind’ deal, EPIC will also deliver educational sessions with women’s county and regional squads. The first year of the partnership will focus on all county academies and …

MGA demands technical partners report on suspicious betting

Identifying a need to take a ‘proactive approach’, the Malta Gaming Authority’s (MGA) Sports Betting Integrity Department has made a number of updates to its requirements. As of 1 October, the MGA requirements now include licensees that offer a critical supply chain function relating to sports betting. Consequently the Authority must be notified of any …

Pavel Turek joins KKCG Group to oversee marketing and CSR operations

KKCG Group has confirmed the appointment of Pavel Turek as its Chief Officer of CSR and Brand, with primary responsibility for coordinating marketing and CSR operations. Turek will work for both KKCG and its Sazka Group lottery brand, with the firm highlighting his knowledge of sports marketing as well as in ‘the monetisation of new …

Scout Gaming links with Betano Brazil to continue international expansion

Scout Gaming has moved to strengthen its international growth strategy, striking an agreement with Kaizen Gaming’s Betano Brazil brand. The agreement will see the B2B daily fantasy sports, sportsbook and fantasy sports betting provider supply its odds product to the Betano brand, with a specific focus on the group’s Brazilian market operations. Scout aims to …