Category Archives: Betting

Playing by new rules: SBC Summit Rio tackles Brazil’s marketing revolution

As Brazil moves into its second year of regulation, operators must find ways to grow in a crowded market while navigating tougher advertising rules, tighter bonus restrictions, and greater scrutiny over how brands market themselves. On 5 March 2026, the Marketing track at SBC Summit Rio will bring together CMOs, brand strategists, compliance experts, and […]

Presidential approval gives final green light for Finnish gambling market

Alexander Stubb, the President of Finland, has given the final seal of approval to the overhaul of the country’s gambling legislation, set for 2027. The President’s green light comes exactly one month after MPs approved the Gambling Bill with 158 in favour, meaning around 95% of legislators participating in the vote were in favour. Replacing […]

AI-powered recommendations: boosting discovery and retention  

Karri Paavilainen, Vice President, Services, Brightstar Lottery, discusses the company’s new Game Recommendation Engine, which offers players personalised eInstant game recommendations via a game lobby.   SBC News: How do players and personalisation go hand in hand?   Karri Paavilainen: At Brightstar, we help lottery operators constantly improve player experience, whether through games, UI/UX, or player marketing. The evolution of technology is enabling us to […]

FIFA World Cup betting streams raised at DCMS hearing

Ministerial concerns have been raised over FIFA’s partnership with Stats Perform to grant bookmakers the rights to livestream World Cup matches. The matter was brought to DCMS Secretary of State, Lisa Nandy, and Creative Industries Minister, Ian Murray, during a session on the department’s policy and governance agenda for 2026. The hearing spanned multiple topics […]

Sportingtech adopts ‘Winning Age’ as it drives ahead with Europe and LatAm vision

Sportsbook and iGaming platform Sportingtech has initiated a rebrand, introducing ‘The Winning Edge’, described as a new ‘era’ for the company. The ‘Winning Edge’ tagline for its business encompasses dedicated teams, structured go-live plans and 24/7 support, based on the idea of measurable success. Explaining the rationale behind its new positioning, the company states it […]

CJEU sides with Austria on gambling claims against Malta licences   

The long-standing legal battle of Austrian courts to enforce national laws and rules on foreign-licensed operators has reached a significant turning point. This morning, the Court of Justice of the European Union (CJEU) provided a preliminary determination  on the dispute between Austria Supreme Court and Malta referred for arbitration to the European Commission (EC). The […]

Betby extends coverage of traditional and esports citing growing demand

Betby has further expanded the coverage of its Betting Tips tool, an API designed to provide betting advice and guidance to customers, to now cover 40 different markets. The tool covers 24 real sports and 16 different esports disciplines, encompassing over 40,000 events per month and delivered in 30 different languages. Traditional sports covered include […]

Midnite executes series-c £35m funding round ahead of seismic UK shifts

Investment interest in British bookmakers has not fallen off despite a challenging year anticipated ahead, with growth equity fund Raine Partners leading a funding round in challenger brand Midnite. Raine Partners is the growth equity fund of the Raine Group, an investment and strategic advisory, which leads the Series C funding round of Midnite alongside […]

GiG views stable ending to transformative 2025 

Gaming Innovation Group (GiG) has underscored its ‘commercial trajectory’ as the Stockholm-listed iGaming technology group returns to being an earnings effective enterprise in 2025. A trading update informs that Q4 revenues stand at €9.5m (Q42024:€8.8m) and adjusted EBITDA to be in the range of €1.4-1.5m – a marked improvement towards profitability. FY2024 accounts saw GiG […]