Category Archives: Betting

Pinnacle inks payments partnership with CashtoCode

Pinnacle has enlisted CashtoCode, with the aim of offering the igaming payment platform’s eVoucher service to its worldwide customer base of sports and esports bettors and boosting its payment conversions in international markets. Due to its ‘global mobile-first user base’, Pinnacle aimed to partner with a payments platform capable of providing secure and reliable online …

Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has …

Northern Ireland betting overhaul enters first Assembly stage

The planned overhaul of Northern Irish betting and gaming regulations took another step yesterday, as the Betting, Gaming, Lotteries and Amusements (Amendment) Bill entered the Northern Ireland Assembly. Having successfully passed the first stage, the first phase of the regulatory adjustment focuses on land-based operations. If fully passed through the Stormont, the Bill will enact …

UKGC records stable July activity but concerns appear on higher slots engagement 

The UK Gambling Commission (UKGC) has recorded a ‘stable July’ as it continued to track the activity of the online gambling sector under COVID-19 circumstances.  Publishing its latest online monitoring report gathered from operator data, the regulator revealed that July registered 11.3 million active players, matching June results. July’s active player numbers remain well below …

Innovation vs Growth: Taking a data-driven approach to delivering new solutions

In the first part of a mini-series by Gaming Innovation Group (GiG), Director Of Sales And Business Development Martin Collins (pictured, right) discusses the fine line between driving growth and excessive innovation, and how GiG is taking an iterative, data-driven approach to allow its customers to become accustomed to new solutions. Innovation is vital to …

ParlayBay ‘hits the ground running’ with Genius Sports deal

Genius Sports has agreed to power the ParlayBay portfolio of in-game accumulator solutions by providing its official sports data. As a result of the new partnership, which supports the launch of ParlayBay, Genius Sports will provide official data from its portfolio of competitions including the English Premier League, NFL, AFA, Liga MX and EuroLeague Basketball. …

Nadine Dorries to lead DCMS as gambling judgements loom

PM Boris Johnson has called for a change of leadership at DCMS, appointing Nadine Dorries as new Culture Secretary, replacing Oliver Dowden. Called to Number-10 this afternoon, Dorries the MP for Mid-Bedfordshire was confirmed as DCMS new leader, promoted from her previous role as Minister of Mental Health for the Department of Health and Social …

bwise Media: Brazil the priority but new opportunities emerge

Building on a strong footprint in Brazil remains a key priority for global marketing agency bwise Media, but it also has eyes firmly set on emerging and ‘freshly’ regulated gambling markets across the world. bwise Media delivers igaming advertisers with highly targeted inventory on the most relevant sports platforms and social channels, but also owns …

Betano boosts Portuguese branding via FC Porto deal

Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC …

Malta moves forward with Action Plan to repair its AML status  

The government of Malta has published its action plan to drastically improve AML safeguards and financial compliance duties that have plagued the country’s status as a financial services hub.  The action-plan has been required by the Financial Action Task Force (FATF) of the G7, which this summer placed Malta on its ‘grey-list’ of untrustworthy financial …