Category Archives: Betting

Fast Track has partnered with Betsson Group to roll out an automated engagement strategy for its Betsafe Kenya brand. Through the agreement, Betsafe Kenya will “take advantage of the flexible segmentation model” which will help shape detailed segments based on player value, activity and preferences. Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We …

In time for Royal Ascot festival week, William Hill has secured renowned winning stud trainer Charlie Hills to become the heritage bookmaker’s new Flat Racing Ambassador. Hills, the trainer of Europe’s highest-rated sprinter Battaash, will provide regular blogs on his runners, views, and opinions on all matters related to the flat racing season The exclusive …

Sportradar Integrity Services has extended its partnership with the International Table Tennis Federation (ITTF), covering a range of global tournaments until 2023, building on a collaboration beginning in 2017. The multi-year contract renewal will see Sportradar use its Fraud Detection System (FDS) to monitor potentially suspicious betting activity at all events organised or sanctioned by …

The UK government has confirmed that it will increase licence fee costs across all business verticals of the UK gambling sector, with increased fees to be enforced from 1 October.  The measure was announced by DCMS, publishing its response to a consultation launched on 29 January examining the funding structures of the UK Gambling Commission …

Stake.com has formed a strategic partnership with Aspire Global to assist with its planned launch in the UK market, leveraging the latter’s platform, sportsbook, games, game aggregator and managed services. Outside of the UK, Stake.com has built up a considerable international presence via extensive marketing and branding campaigns, notably becoming the first official betting partner …

Four of Sweden’s largest betting and gaming operators have announced the launch of a new informative site, Fakta om spel (Facts About Gambling), to provide an easily accessible way for consumers and industry figures to gather facts and statistics about the licensed market. The four firms – Betsson, Kindred Group, LeoVegas and William Hill – …