Category Archives: Betting

LV BET links with West Brom to further football branding strategy

LV BET has moved to strengthen its UK brand visibility via an official partnership with West Bromwich Albion covering the current 2021/22 season.  The operator’s partnership with the baggies will include digital and matchday coverage rights, whilst LV BET has detailed its intention to implement a ‘fan first’ strategy to maintain engagement with Baggie’s supporters …

BetInvest: Esports is now finding itself in the betting spotlight

The esports industry has undergone considerable growth over the last few years, and is showing no signs of slowing down, writes Daria Petrus, Business Development Manager at BetInvest Ltd. Various reports from Newzoo, Statista and even BusinessInsider have shown that the market is blowing up with forecasts of a value over $1.5 billion by 2023. …

Altenar to power STech’s SpaceCasino sportsbook

Altenar has positioned itself for growth within the UK market after securing a new partnership with STech Technology. Through the agreement, Altenar will provide its sportsbook platform to SpaceCasino, a B2C brand operated by STech Technology.  Domenico Mazzola, Altenar’s Commercial Director, commented:  “We are excited to start this new business partnership with another UKGC licensed …

Irish betting agrees to new code of conduct but market requires a regulatory overhaul

Ireland’s betting sector will implement sweeping changes brought in by a new ‘Code of Practice on Safer Gambling’ established by the Irish Bookmakers Association (IBA). This weekend, the IBA communicated that Ireland’s retail and online bookmakers had agreed to follow new industry rules, standards and conduct on safer gambling and player protection duties. Mirroring UK …

MGA terminates Evobet licence for compliance and business duty failures

The Malta Gaming Authority (MGA) has disclosed that it has invoked article-10 of its ‘Gaming Compliance and Enforcement Regulations‘ to cancel the licence of Evobet Limited. The cancellation has been effective since 16 July, imposed on Evobet Limited the licence holding business of pan-European online sportsbook and casino brand Evobet.com – that has operated under …

Danish gambling abides by new advertising complaints board 

Strengthening the ‘code-of-conduct on advertising’, Danish operators have launched ‘Spilreklamenævnet’ – an independently managed complaints board monitoring gambling advertising and media.  The founding of Spilreklamenævnet forms part of planned advertising directives for  Danish Gambling announced in 2018 – that saw regulated incumbents pledge to observe new binding code-of-conduct protections on gambling advertising.     The complaints board …

B90 Holdings signs regional facing deal with Nordic Group

B90 Holdings has signed a LatAm and Nordic facing affiliate marketing agreement with Nordic Group, with the aim of strengthening its own presence within both regions. The deal will enable B90 to promote its sports betting and online casino services across various jurisdictions, covering all current and future Bet90 brands and subsidiaries. Nordic will commence …

Lotto Direct hit with Swedish penalty over unlicensed games content

Lotto Direct has received a fine from Spelinspektionen, the Swedish Gambling Inspectorate, worth SEK15,000 after offering games on its website that were not covered by its licence. An investigation by Spelinspektionen deemed that Lotto Direct had ‘violated the terms of the company’s license’ and that the violations were a deliberate flout of Swedish legislation, for which it has …

UK Racing maintains its one ride limit jockey safety protocol 

UK racing will maintain its COVID-safety approach, limiting professional jockeys to riding only one meeting per day.  The decision was announced by the British Horseracing Authority (BHA) and the Professional Jockeys Association (PJA) following consultation with riders, trainers and further safety stakeholders. A limit on jockey runs was introduced during 2020, as part of a …

FSB hails success of graduate scheme with Rubik Talent 

FSB has announced the first four recruits of its graduate programme, co-developed with equal employment and work skills agency Rubik Talent.  The sports betting technology provider had launched its graduate programme to promote careers in sports betting and igaming from under-represented communities. FSB disclosed Yan Ngo, Sammi Chong, Nafisa Zaman and Benjamin Allan as the …