Category Archives: Betting

BK8 signs five-way LaLiga marketing deal

BK8 has signed sponsorship agreements with five LaLiga Santander clubs, strengthening its presence in the football space and in the Asian betting market. As a result of the deal, which covers the 2021/22 season, BK8 will become the official Asian betting painter of Athletic Bilbao, Elche CF, RCD Mallorca, Valencia CF and Villarreal CF. BK8 …

GambleAware seeks academic partner to launch £4m gambling harm research hub

GambleAware has committed £4 million in funding to help launch and establish the UK’s first ‘Academic Research Hub’ specialising in the field of gambling harms and societal impacts.    Undertaking its biggest academic commitment, GambleAware has begun its search for a single institution to help establish the hub and define its research capabilities and objectives. “The …

Bettarget.com goes live with BtoBet sportsbook

Bettarget.com has become the first brand launched on the Aspire Global platform running off the BtoBet sportsbook. This new partnership with Bettarget.com, Aspire Global explained, marks a “major step in growth strategy execution” for the company. The integration will also enable Bettarget.com to target the Irish market. Tsachi Maimon, CEO at Aspire Global, said: “With …

Swintt appoints Azzopardi to oversee product delivery and expansion

Swintt has strengthened its corporate oversight, appointing Etienne Azzopardi as its new Chief Operations Officer, as the localised online casino and live dealer content provider aims to reach ‘the next level of success’. The new executive will be tasked with maximising Swintt’s product delivery, client launches and geographical expansion, whilst ‘keeping a close eye on …

CasinoBeats Slots Festival returns to showcase latest games releases

The third CasinoBeats Slots Festival of 2021 is set to provide a valuable opportunity for igaming operators and affiliates to get a first look at the hottest new games releases from both the industry’s leading developers and emerging studios. The online festival on 2 September will see a wide range of new titles, including a …

Gauselmann expands in Norddeutschland acquiring Bührmann arcade venues

Gauselmann Group has expanded its footprint across Northern Germany, acquiring the 35 arcade properties of Bührmann Group. Last Friday, the board of Gauselmann informed investors that it had concluded ‘protracted negotiations’ related to completing the acquisition of Bührmann Group’s arcade venues. Negotiations had stalled as the COVID-19 pandemic forced Bührmann Group to revise all strategic …

BoyleSports enhances UK and Ireland marketing with Newcastle Utd deal

BoyleSports has become the new UK & Ireland betting partner of Newcastle United FC, strengthening its brand visibility and marketing to football fans on both sides of the Irish Sea. The operator, which is active in both the UK and Ireland sports wagering markets, will gain exposure from branded betting terminals installed at the Magpies’ …

GamCare pilots PayPlan debt advice referrals 

GamCare continues its work on protecting UK gamblers from the risks of consuming gambling-related debts, announcing that it has begun to trail referrals with PayPlan.  The harm prevention and treatment support charity has launched a pilot initiative connecting its users with debt advice specialists trained by PayPlan. The need for debt advice has been marked …

Betano nets Benfica sleeve sponsorship

Betano has secured a three-year sponsorship arrangement with Portuguese football club SL Benfica, gaining kit marketing, digital assets and activations as part of the deal. The primary marketing opportunity which will be leveraged by Benfica under the terms of the partnership is that the Kaizen Gaming brand will become the first sleeve partner of the Primera …