Category Archives: Betting

For any iGaming brand, marketing is one of the most challenging business functions. Marketers must be in tune with the target audience, generate creative ideas with exquisite execution and deliver healthy ROIs, all while keeping within ever-tightening budgets.  But brands have an opportunity to cut some of those costs by utilising a third-party digital marketing …

Playtech Plc’s transition to a solely B2B enterprise hit a glitch during the first half of the year as both revenue and EBITDA from this activity declined between January-June 2025. The FTSE group’s interim results show a 9% decline in B2B revenue to €347.8m (H1 2024: €382.2m) while EBITDA also dropped 35% to €73.3m (€112.3m), …

Let’s be honest – if your betting brand isn’t on social media, you’re already behind. Gone are  the days when just offering great odds or slick apps was enough to stand out.   Nowadays, social media is where sports fans live, breathe and, also, bet. With brands such as bet365 having almost 500k on X, and …

Lynon, an iGaming solution provider, will take stage at SBC Summit Lisbon to unveil its latest modular solutions and operator-first technology for new and existing partners. As part of the firm’s participation in the event, new customers can get exclusive terms with the “Offering Success” campaign. These include a 50% setup discount for only €7,500, …

Kambi has released a new ebook, Odds feed reimagined: From commodity to catalyst, examining how its Odds Feed+ is being used by operators in sports betting.  The ebook looks at some of the limitations of traditional odds feeds, such as resource-heavy integrations and standardised pricing, and outlines how modern feeds can offer higher accuracy, a …

This transformation reflects the company’s ambitious expansion beyond an iGaming-specialized holding company to a diversified technology business group whose brands create products in the fields of fintech, marketing technology, e-commerce, communications, and regulatory solutions.  RedCore will present its brand portfolio for the first time at the SBC Summit on September 16–18 in Lisbon, where delegates …

SBC Summit returns to Lisbon next week with its biggest edition yet, delivering 20% year-on-year growth to reach 30,000 delegates. The event will also debut fresh features addressing urgent industry priorities, alongside a renewed emphasis on hospitality. With attendees from over 130 countries, the summit will take on its most international scope to date, introducing …

DATA.BET has teamed up with Pragmatic Play to boost the latter’s latest esports betting product. Supplied with esports content from DATA.BET, the Pragmatic Play Sports can now offer bettors a wide range of esports events with competitive odds, coupled with official data and low-latency streaming technology. DATA.BET’s catalogue features more than 30 esports disciplines, which …