Category Archives: Betting

Digitain has strengthened its network of partnerships after securing a new joint marketing referral deal with AstroPay.  Through the new agreement, Digitain’s partners will benefit from access to AstroPay’s portfolio of payment products, including the AstroPay Card and its OneTouch wallet. Arin Andriazian, Payment Product Manager for Digitain, commented: “We’re very pleased to have made …

VBET has signed an arrangement with the Ukrainian Association of Football (UAF), securing the title sponsorship of the Ukrainian Football Cup. The three-season agreement will see both partners collaborate on the development of the knock-out tournament as well as Ukrainian football in general, and builds on VBET’s previous deals with the UAF. Anton Svitlychny, Head …

Ladbrokes has built on its ‘Drummers’ UEFA 2020 European Championship marketing campaign ahead of the upcoming 2021/22 club football season. The campaign kicks off today and will be split into two over the coming weeks in order to enhance fan excitement and anticipation for weekend fixtures.  Conducted by the Neverland media agency, it will be …

Fonbet has strengthened its sponsorship portfolio after scoring a new, long-term partnership with FC Rubin Kazan. Under the terms of the new agreement, Fonbet’s logo will be featured on the front of the Kazan team jerseys while company branding will also be displayed throughout the team’s home games. “We’re pleased to welcome the two-time Russian …

bet-at-home AG has cited that tougher anticipated adjustments to German gambling’s new federal regime have resulted in the company recording a 9% decline in group revenues to €56.8 million (H1 2020: €62.3m).  Updating investors on its H1 2021 interim results (period ending 30 June), bet-at-home stated that its commercial performance had slowed against previous forecasts …

The Italian Football Federation (FIGC) has argued that the country’s betting sponsorship and advertising ban should be temporarily lifted in order to allow the sports sector to recoup lost earnings. First implemented on 1 January 2019, the Italian advertising ban has seen the full range of commercial marketing including product placements, distribution of branded items …

As regulatory evaluations appear on the agenda of multiple European gambling marketplaces during the second half of 2021. Regulus Partners warns stakeholders to pay close attention to Belgium proceedings, where online gambling’s strictest spending limits have been approved. It is perhaps fitting that the first identified remains of a guinea pig in Europe can be …