Category Archives: Betting

Spreadex enlists beBettor to enhance affordability solution

Spreadex has signed an agreement with affordability checking solutions provider beBettor in order to enhance and streamline its own affordability process and workflows. The partnership will see beBettor’s affordability check fully implemented and automated by Spreadex safer gambling team, ensuring all checks ‘happen in the background’, requiring little input from customers in order to minimise …

What’s next for Spotlight Sports Group’s Superfeed?

Providing content for the biggest sports events is the easy bit, but the challenge for Superfeed is to deliver the same level of coverage across the board – and “make more events matter” to the player, said Spotlight Sports Group Head of Digital Will Fyler. SBC News caught up with Fyler to reflect on the …

BetGames refreshes brand identity via WOW campaign

BetGames.TV has outlined its vision to develop “a tier-one personal experience” after unveiling a rebrand of its visual identity and communications with its WOW campaign. Now known as BetGames, the company will use the WOW campaign to relaunch its flagship website – a move which it believes reaffirms its focus of creating new opportunities for …

DCMS summons inquiry of National Lottery competition process  

DCMS has launched an inquiry to evaluate and examine its handling of the ‘competition process’ of the National Lottery’s operating tender.  Despite facing several COVID-19 related headwinds, the ‘Fourth National Lottery Competition’ was officially launched on 28 August 2020 – overseen by the UK Gambling Commission (UKGC) and its Advisory Panel. The ongoing multi-billion competition …

SOFTSWISS signs ‘landmark’ sports betting-focused deal with Bambet

SOFTSWISS has secured another agreement for its SOFTSWISS Sportsbook product, incorporating sports betting operator Bambet into its client portfolio. The collaboration will grant Bambet players access to 10,000 live events covering 70 different sports, in what has been described as a ‘massive landmark’ for SOFTSWISS Sportsbook’s expansion, building on previous deals with PowerCasino and N1Bet. …

Codere strengthens LatAm visibility with River Plate partnership

Codere has strengthened its sports marketing activities in the Latin American market following an agreement with prominent Argentinian football team Club Atlético River Plate. The four-year deal will see the sports betting operator become the official betting partner of the Primera División team, whilst also gaining visibility via shirt sleeve branding for the initial stages …

Tipico secures US-facing ‘strategic alliance’ with Gannett

German operator Tipico has enhanced its foothold in the expanding American sports betting market via a ‘strategic alliance’ between its US subsidiary and digitally-focused mass media company Gannett.  As a result of five-year agreement, Tipico will become the official sports betting and igaming provider for the subscription-based media provider, incorporating its odds, props, free-to-play games …

GambleAware names Entain its top Q1 donor with £2m contribution

GambleAware has published its list of Q1 betting industry donors, revealing that Entain topped its list of contributors with a donation of £2 million. UK gambling regulations state that all licenced operators must donate 0.1% of their gross annual gambling yield directly to GambleAware, whilst firms with an annual gross gambling revenue under £250,000 per …

Ladbrokes retains Neverland as lead creative agency

Ladbrokes has confirmed that it will retain Neverland as its lead creative agency, following the success of its “This Time We Play Together” campaign launched for this summer’s UEFA Euro 2020 championships.  Dominic Grounsell, Entain Plc’s UK and IRE MD for Sports Brands, confirmed Neverland’s renewal to marketing news source Campaign, praising the agency’s creative …

Queensland outlines four-year gambling-harm reduction plan

The government of Queensland, Australia has announced a four-year plan for the minimisation of gambling harm, in line with the state administration’s commitment to the issue. Under the plan, Queensland administrators will focus on industry social responsibility and the implementation of technological, collaborative and systemic approaches to the minimisation of gambling related harm.  Furthermore, the …