Category Archives: Betting

WPP partners with Google to redefine marketing with AI

WPP has forged a five-year partnership with Google dedicated to advancing cloud and AI technology for marketers. The collaboration aims to enable brands to create hyper-relevant campaigns in days, rather than months through an integrated approach across creative, production, media, experience and commerce. The expanded partnership includes a $400m spending commitment from WPP for Google …

Google says CMA’s ruling could ‘inhibit UK innovation’

The regulatory decision around Google’s dominance within search in the UK could have wide ramifications for digital marketers across various industries, writes Jyoti Rambhai, Affiliate Editor with SBC Media. The UK’s competitions watchdog has confirmed Google is a search monopoly and is considering introducing proportional action to improve competition under the new digital markets law, …

BetMGM continues to provide Entain a vital US revenue pipeline

The US-facing BetMGM brand continues to turn a profit for its joint venture parents, American conglomerate MGM Resorts and UK-based multinational Entain. BetMGM’s Q3 trading update shows 31% growth in total net gaming revenue (NGR) year-over-year from $544m to $667m, with gains made across both betting and iGaming. The results present a continuing commercial pipeline …

GR8 Tech partners BongoBongo for Africa sportsbook rollout 

GR8 Tech has strengthened its market share in Africa by partnering with African iGaming brand BongoBongo. The operator is active in Uganda, Zambia, Tanzania, and Kenya, and will now be able to introduce players in these markets to GR8 Tech’s ULTIM8 Sportsbook. BongoBongo will simultaneously have its live operations powered by GR8 Tech’s iFrame integration …

Square in the Air takes creative leap as UK marketing faces crossroads

Betting and gaming PR agency Square in the Air is making the leap into B2C marketing and advertising, a gamble which could reap dividends while also encountering fresh challenges. The firm is certainly not shying away from any prospective hurdles, however, hiring two heavy-hitters in C-level roles – Hugh Johnson as Chief Client Officer and …

Slovakia MPs want higher tax rate on gambling halls

Populist politics in Slovakia are turning their attention to gambling, with emerging proposals calling for higher tax rates. Opposition party Slovakia Movement has alleged that the current taxation regime planned by the government will deprive the country of €52m in annual tax. At a presser earlier this week, MPs Michal Šipoš and Július Jakab criticised …

Finland: half measures only hurt true liberalisation

Nordic leaders want Finland to set its own course to liberalise its online gambling market in 2027. Yet entrenched camps and diverging opinions remain on how regulatory proceedings will be determined. On paper, the opening of Finland’s online regime should be championed as a proven, high-value market being reborn for competition. However, the country’s journey …

EveryMatrix: BetTOM turnkey deal success reflects lofty UK&I ambitions

The UK and Irish betting markets are notoriously competitive, perhaps saturated. But that also means that, for those who get it right, they are also lucrative markets.  That’s why EveryMatrix has placed a renewed vigour on these markets. The global gambling platform provider, founded in London in 2008, opened a brand new office in Shoreditch …

Legal Dutch market loses ground under its feet 

The plateauing of  the licensed online gambling market in the Netherlands has now been confirmed by the regulator itself. In its Autumn Market Report, Kansspelautoriteit (KSA) revealed that total iGaming GGR for the first half of the year came at roughly €600m – 16% lower than the €697m in H2 2024. And while the number …