Category Archives: Betting

Operators unlicensed in the UK will likely be barred from sponsoring British sports clubs, Culture Secretary Lisa Nandy has confirmed. The government announced plans to launch a consultation this spring, which would explore various legal levers to drive unlicensed gambling companies away from visibility in British sports, particularly the Premier League. A look back on […]

Allwyn International has initiated a review of its creative advertising strategy, calling on agencies to pitch for a new account representing its transformed corporate identity. The review is being led by Allwyn’s executive team under the guidance of new group Chief Brand Officer Tatiana-Vivienne Jouanneau, who joined the company following senior brand executive roles at […]

TonyBet has fallen foul of the Irish Advertising Standards Authority (IASA) after two sponsored ads on YouTube were found to be in breach of advertising regulations. The advertising authority ruled that the two adverts in question featured content which promoted gambling as a means of resolving personal and financial difficulties. One complainant argued that the […]

The New Zealand government has issued a fresh crackdown on prediction markets after ordering both Kalshi and Polymarket to withdraw from the country. In a warning issued by the Department of Internal Affairs (DIA), the two operators were told they are not permitted to offer markets on future outcomes to players across New Zealand. Kalshi […]

Greek football media platform Monobala has renewed its partnership with Poland-based sports data provider STATSCORE, reinstating its use of live match data and analytics tools. Under the agreement, Monobala will integrate STATSCORE’s LivematchPro and ScoutsFeed products to support its football coverage, providing real-time statistics, match tracking and performance data across domestic and international competitions. The […]

Sportradar has continued to expand its advertising capabilities after agreeing to a new partnership with aireal, a German-based audio advertising business. Through the collaboration, Sportradar will work alongside aireal to enable programmatic advertising around live sports content across both broadcast and digital radio – including commentary, match previews and sports news. With the 2026 FIFA […]

Lawmakers in Mexico are to examine tightening media rules to prohibit gambling advertising during the FIFA World Cup 2026.  The directive is led by Jericó Abramo Masso, Member of the Mexican Chamber of Deputies, who has drafted a bill which would severely limit operators’ flexibility around advertising, specifically during sporting events shown on open-source and […]