Category Archives: Betting

Ivan Rozic, EveryMatrix: how 2025 truly became our tier one year

2025 has marked a new era for EveryMatrix’s commercial strategy and this shift has paid dividends, creating one of the company’s most successful years to date.  That’s according to Ivan Rozic, Global Commercial Director at EveryMatrix, who sat down with SBC News to reflect on a whirlwind 2025 including new commercial faces and a tier …

Horse racing bets drag behind levy payments for third year in row

The UK’s Horserace Betting Levy Board (HBLB) has confirmed a misalignment between the statutory levy paid and betting turnover in British horse racing. In its annual report, which covers the period between April 2024 and March 2025, the Levy Board highlighted that the statutory Levy paid by horse racing bookmakers climbed to £108.9m – the …

Time to Win: Behind Boomerang’s AC Milan move

After a successful first year of partnership with AC Milan, Boomerang Partners has reshaped their relationship under the “Time to Win” concept, turning it into a more structured, insight-driven model. With the introduction of the AC Milan Hub, Boomerang aims to shift beyond visibility and co-branding to focus on measurable commercial outcomes, delivering exclusive tools, …

Logifuture CMO Ben Cove: AFCON’s evolution from optional to essential for brands

Ben Cove, CMO at Logifuture, speaks to SBC News on how Bet9ja’s continued backing of Nigeria’s AFCON campaign underscores the tournament’s strategic importance for iGaming operators, revealing why Africa’s flagship competition has become a pivotal battleground for engagement, brand equity and market leadership. When the Africa Cup of Nations kicks off on December 21, the …

Amended terms reduce KKCG’s voting interest in Allwyn-OPAP merger

Allwyn will not gain as many voting rights in OPAP following the forthcoming merger of the two companies as originally planned. Some specific terms and conditions around the merger between the international lottery operator and the Greek betting, gaming and lottery group have been altered. Initial terms of the merger agreement saw KKCG Group secure …

Is ITV going to cash in on the tax free bingo scene?

ITV, one of Britain’s main terrestrial broadcasters, is getting in on the gambling sector – though the timing of the decision may raise a few eyebrows given the political environment the industry is facing. The company announced yesterday that it has partnered with Richmond Atlantic, a newly created Gibraltar-based firm specialising in gaming brand launches, …

Affiliate round-up: Latest updates from Google, Meta and TikTok

From big tech to social media, SBC Media’s Affiliate Editor, Jyoti Rambhai, summarises the latest updates and product launches from the platforms that affiliates need to be aware of. In this latest round-up, Google launches its latest model of Gemini, while Meta expands its creator partnership opportunities and the latest on the TikTok ban in …

DCMS updates governance remit of new UK gambling levy

DCMS has updated the Terms of Reference for the Gambling Levy Programme Board, providing further detail on the governance framework overseeing the distribution of funding for gambling-related harm research, prevention and treatment (RPT) initiatives, projects and programmes under the UK’s new statutory levy. The Board is structured to bring together relevant UK government departments alongside …

Romania orders B2B sweep to close illicit gambling loopholes

The government of Romania stated that it has closed legislative blind spots to safeguard the gambling market against unlicensed activities and further liabilities. On Tuesday the Gazette announced that the government has authorised a legislative package of reforms to impose “redress and efficiency measures” on the Law of the Games of Chance of Romania. The …

Payment Expert Summit: PIX dominance and Brazil’s rising compliance demands

Payment Expert Summit returns to SBC Summit Rio at a pivotal moment for Brazil’s payments ecosystem. As PIX cements its dominance and regulators tighten AML, KYC, and onboarding requirements, the summit will give payment and compliance professionals a dedicated platform to help them refine their payment infrastructures. Taking place from 3-5 March at the Riocentro, …