Category Archives: Betting

How can operators successfully launch Eastern European brands?

He might not be a seasoned iGaming executive, but three-time Serie A winner, two-time Champions League winner and 2006 World Cup winner Alessandro Nesta certainly kicked off the agenda in relevant fashion at SBC Summit Tbilisi.  Nesta, starting the summit with a keynote address alongside SMH Founder and CEO Lasha Machavariani, outlined how the ability …

Entain shows resilience as industry braces for impact from UK to Australia

Entain’s UK performance remained steady in Q3 2025 with both online and retail revenue up year-over-year, but group leadership continues to warn of the potential impacts of gambling tax raises in the country. UK and Irish revenue rose 8% YoY from Q3 2024 for the operator, with online revenue up 15% and retail revenue up …

Matt Parr, Amelco: the racing landscape ahead of jump season

The gloom overhead and darkness setting in earlier and earlier across the UK can only mean one thing, horse racing is set to light up the sovereign state’s sporting landscape, as the jump season is upon us. Following the British Horseracing Authority confirming several changes to the 2025/26 programme, Matt Parr offers a preview of …

WPP partners with Google to redefine marketing with AI

WPP has forged a five-year partnership with Google dedicated to advancing cloud and AI technology for marketers. The collaboration aims to enable brands to create hyper-relevant campaigns in days, rather than months through an integrated approach across creative, production, media, experience and commerce. The expanded partnership includes a $400m spending commitment from WPP for Google …

Google says CMA’s ruling could ‘inhibit UK innovation’

The regulatory decision around Google’s dominance within search in the UK could have wide ramifications for digital marketers across various industries, writes Jyoti Rambhai, Affiliate Editor with SBC Media. The UK’s competitions watchdog has confirmed Google is a search monopoly and is considering introducing proportional action to improve competition under the new digital markets law, …

BetMGM continues to provide Entain a vital US revenue pipeline

The US-facing BetMGM brand continues to turn a profit for its joint venture parents, American conglomerate MGM Resorts and UK-based multinational Entain. BetMGM’s Q3 trading update shows 31% growth in total net gaming revenue (NGR) year-over-year from $544m to $667m, with gains made across both betting and iGaming. The results present a continuing commercial pipeline …

GR8 Tech partners BongoBongo for Africa sportsbook rollout 

GR8 Tech has strengthened its market share in Africa by partnering with African iGaming brand BongoBongo. The operator is active in Uganda, Zambia, Tanzania, and Kenya, and will now be able to introduce players in these markets to GR8 Tech’s ULTIM8 Sportsbook. BongoBongo will simultaneously have its live operations powered by GR8 Tech’s iFrame integration …

Square in the Air takes creative leap as UK marketing faces crossroads

Betting and gaming PR agency Square in the Air is making the leap into B2C marketing and advertising, a gamble which could reap dividends while also encountering fresh challenges. The firm is certainly not shying away from any prospective hurdles, however, hiring two heavy-hitters in C-level roles – Hugh Johnson as Chief Client Officer and …

Slovakia MPs want higher tax rate on gambling halls

Populist politics in Slovakia are turning their attention to gambling, with emerging proposals calling for higher tax rates. Opposition party Slovakia Movement has alleged that the current taxation regime planned by the government will deprive the country of €52m in annual tax. At a presser earlier this week, MPs Michal Šipoš and Július Jakab criticised …

Finland: half measures only hurt true liberalisation

Nordic leaders want Finland to set its own course to liberalise its online gambling market in 2027. Yet entrenched camps and diverging opinions remain on how regulatory proceedings will be determined. On paper, the opening of Finland’s online regime should be championed as a proven, high-value market being reborn for competition. However, the country’s journey …