Category Archives: Betting

The Illusion of Control: What iGaming dashboards really show

By Mykhailo Zborovsky, expert in strategic development of iGaming products, who is a semi-regular SBC News contributor. Have you ever wondered how many terabytes of data in your company are simply gathering dust inside beautiful dashboards? We are used to believing that having reports equals having control. But this is an illusion. In reality, most […]

Prediction markets can’t make it to Europe… Please think again!

Prediction markets remain an uncomfortable proposition for Europe, rejected by many observers. Yet, legal expert Claire Pinson-Bessonnet, states that there is a pathway for prediction markets to gain acceptance… Just don’t shoot the messenger! Perhaps it’s a culture clash or maybe something has been lost in translation, but the rise of prediction markets does not […]

Betfred expands Sportsradar partnership in welcome boost for high-street betting

Betfred has extended and expanded its longstanding agreement with NASDAQ-listed Sportradar in a boost for high-street bookies.  Sportradar, headquartered in Switzerland, will upgrade the retail platform technology used across the 1,300 Betfred betting shops in the UK, supporting the operation of its nationwide high-street estate. It builds on a partnership which has lasted around a […]

Delays, disruptions, departures – what’s going on at Racing Digital?

The much-discussed technology programme Racing Digital has come under renewed scrutiny following the removal of its chair, Chris Batterham, amid dispute over the project’s progress and governance. Batterham, who had overseen the programme since its inception, was removed from his role as Chair by the Racing Digital Board of Directors, according to a statement from […]

Better Collective looks to bounce back from Q3 results with FanReach US launch

Better Collective has brought its audience intelligence and activation platform FanReach to the US, just months after the launch of its AI-backed Playbook solution in the country. The FanReach platform is designed to help advertisers reach sports fans using first- and zero-party data. It brings together Better Collective’s proprietary audience data, publisher network and AI-driven […]

UK regulator consults on simplified settlements structure

The UK Gambling Commission (UKGC) is evaluating whether the final destination for regulatory settlements paid by British betting operators should change. Consultations are now open until 2 April on the potential amendment of section 2.39 of the UKGC’s ‘Statement of principles for determining financial penalties’.  Under the current texts, payments made as part of regulatory […]

SIS and Hard Rock partner for a US-first esports offer

Hard Rock Digital has become the first US sportsbook to begin offering eFootball via a deal with UK firm SIS (Sports Information Services). Announced this morning, the deal further expands the British sports betting content firm’s reach in the US markets, having built up a sturdy profile there over recent years. The deal is specifically […]

Hijacked Bill pushes Brazil Senate toward gambling ads blackout

Senator Damares Alves’ call for a full prohibition on betting advertising and sponsorship has heightened early nerves across Brazil’s online gambling ranks as stakeholders prepare for another year of politicking, reports Leonardo Biazzi, Editor of SBC Noticias Brasil. Returning from summer recess in February, Brazilian politics has resumed discussions to settle the outstanding laws and […]

FDJ draws spotlight on Relax Gaming licence controversy

Questions abound for the French giant following revelations by Le Monde and ABC News on the controversial Anjouan B2B licence of Relax Gaming and whether the tech unit has serviced unlicensed operators. Reports this week revealing that Relax Gaming had obtained a B2B license from the jurisdiction of Anjouan in November 2025 have shone an […]