As Canada’s gaming landscape enters a decisive period of expansion and reform, SBC Summit Canada 2026 will bring leadership, regulation and commercial strategy into sharp focus.
Taking place at the Metro Toronto Convention Centre from May 19–21, the summit will feature a three-stage conference programme, with tracks dedicated to Sports Betting & iGaming, Affiliates & Advertising, Cybersecurity, Land-Based & Lottery, Player Protection and Payments & Compliance.
Across two days, the programme will bring together leading operators, affiliates, suppliers and regulators to address the most pressing challenges facing Canadian gaming. Sessions will tackle preparing for Alberta’s imminent market launch and the national implications of Bill S-211, as well as the recalibration of betting advertising. It will also examine the growth opportunities presented by daily fantasy sports, the 2026 FIFA World Cup and whether Ontario will ultimately be allowed to offer international peer-to-peer gaming liquidity.
“2026 marks a pivotal moment for the Canadian market. Global sporting events, potential new launches, and national regulation are set to reshape the industry in ways never felt before,” said Rasmus Sojmark, CEO and Founder of SBC. “This year’s conference ensures the industry is ready for what’s coming; providing the clarity and commercial guidance businesses need to turn this moment of change into an opportunity for growth.”
Regulation will sit at the core of this year’s discussions, both from a policy perspective and in terms of its commercial impact.
On the policy side, panels will examine Alberta’s progress towards a framework modelled on Ontario’s regulated market, unpacking proposed tax structures, enforcement priorities and the practical realities of launch. Experts will also assess the national implications of Bill S-211 and debate whether the Canadian Gaming Association’s Code for Responsible Gaming can deliver clearer standards and greater long-term stability for the market.
On the commercial side, sessions will focus on what changes to advertising policy mean for operator and affiliate strategy, how brands can navigate platform restrictions on Meta and Google, and what the future of Bill S-211 may mean for affiliates.
The agenda will also explore some of the most significant growth opportunities currently available to Canadian operators. The 2026 FIFA World Cup, co-hosted in Canada, will be examined in depth, not just as a short-term acquisition opportunity, but as a platform for building long-term player retention. Additionally, sessions will explore the growing opportunity in daily fantasy sports and the evolving dynamics of Canada’s online poker market.
The summit’s dedicated Player Protection Symposium will examine how brands can use data insights and AI to increase protections for at-risk players. Sessions will also explore whether Canada’s province-by-province regulatory model is creating unintended competitive pressures that benefit grey market operators, and how personalised game mechanics are testing the limits of existing player protection frameworks.
Offering an overview of Canada’s payment landscape, the Payments & Compliance track will explore how companies can introduce faster payment flows without compromising anti-money laundering standards, fraud prevention or regulatory compliance, while the Cybersecurity Symposium, produced by the Ontario Lottery and Gaming Corporation (OLG), will focus on strengthening system resilience and protecting customer data against evolving threats.
Industry leaders taking the stage include Jared Beber (CEO, Bet99), Paul Burns (President/CEO, Canadian Gaming Association), Johnny Capo (CEO, Betstamp), Duncan Hannay (President & Chief Executive Officer, OLG), Joseph Hillier (CEO, iGaming Ontario), Dallas McCready (CEO, ALC), Hon. Minister Dale Nally (Minister for Service Alberta & Red Tape Reduction).
SBC Summit Canada will convene over 3,000 senior executives from across the Canadian gaming ecosystem. Across three days, delegates can expect focused networking events, executive-level discussions and a busy exhibition floor designed to facilitate real commercial connections.
Secure your tickets to SBC Summit Canada now!
VIP Event Pass – Access to the show floor, all conference sessions, and evening networking sessions for CA$995
Group VIP Pass – Get VIP Passes for just CA$795 each when you buy three or more passes – perfect for bringing the team!
Operators and affiliates can apply for complimentary passes.