Sportradar’s leadership is confident in the firm’s prospects in the sports tech and data space following the acquisition of IMG Arena in November 2025.
The Swiss-based multinational’s accounts for 2025 paint a dominant picture as the firm substantially expanded its position in the global sports technology and data space.
Its partnerships with the betting industry were crucial to this, as revenue from Sportradar’s Betting Technology and Solutions stood out from other divisions quite substantially.
Full year revenue was up 17% from $1.1bn to just under $1.3bn, while for Q4 it rose by 20% from $307.1m to $368.9m as the company closed the year on a high. Revenue from the betting division drove overall performance in both quarters.
Across the 12 months of the year, Betting Technology and Solutions revenue was up 15% to $1bn, against $906.9m in 2024. An even larger growth margin was seen in the final quarter of the year, with revenue up 24% to $305.5m (2024: $246.9m).
Revenue from this division is split between two products – Betting and Gaming Content, and Managed Betting Services. Both saw revenue climb in 2025, the former by 16% to $817.3m ($707.1m) and the latter by 15% to $229.8 ($199.9m).
Carsten Koerl, Chief Executive Officer of Sportradar, said: “Sportradar concluded 2025 with another quarter of strong performance, demonstrating significant momentum across our business as we continued to drive innovation and customer adoption.
“For the full year, we delivered on all fronts, achieving record revenue, substantial margin expansion and increased free cash flow generation.
“These results underscore the durability of our growth strategy and our mission-critical role within the global sports ecosystem. The acquisition of IMG further strengthens our competitive position, and we are rapidly integrating and monetising this premium content across our global customer base.”
PREDICTING Sportradar’s future…
After betting revenue, Sportradar’s second strongest business segment is Sports Content, Technology and Services. This segment also saw revenue grow, by 22% to $242.9m ($199.6m) for the full year and 5% to $63.4m ($60.1m) in Q4.
Revenue grew across all three sub-segments of this division – Marketing and Media, Sports Performance and Integrity services – across the year. However, Sports Performance and Integrity Services did see declines year-on-year declines in Q4, down 19% for the former to $8.9m ($11m) and 7% to $4.5m ($4.8m) for the latter.
Overall, however, it’s hard to argue that Sportradar had anything but a bumper year last year with only a few small exceptions in the grand scheme of things. As the firm looks ahead, it’s clear that its vision largely encompasses the betting space – though specifically something more adjacent -the predictions space.
Koerl, as well as Craig Felenstein – Sportradar’s Chief Financial Officer – have made their ambitions in the predictions market space no secret over the past year. However, in the firm’s Q4 earnings call with investors, they made it clear that 2026 will be Sportradar’s clear predictions.
“We have the ability to power this market end to end with our low latency efficient AI-driven technology,” Koerl said, adding that the firm sees ‘strong demand’ for its marketing services from both major exchanges.
It is also eyeing up leveraging its partnerships with the likes of the UFC and NHL to make a splash in predictions. The company expects its customer acquisition and fan engagement tools to be of particular use to prediction markets and the sports leagues interested in these rapidly growing platforms.
Koerl remarked that predictions are ‘a rapidly developing opportunity in the US’ and one which his firm is ‘uniquely positioned to capitalise on’.
“Prediction markets are an exciting new avenue of growth for our company,and we are involved in discussions with key players,” Koerl added, noting that further announcements around predictions can be expected later this year.
Aside from predictions, Sportradar expects the acquisition of IMG Arena to significantly expand its reach in content. The deal hugely enlarged Sportradar’s portfolio of data rights partners, unlocking more opportunities for data sales to bookmakers and media.
“Based on operating momentum across our business and significant synergies relating to IMG, we expect an acceleration in growth in 2026,” said Felenstein.
The firm expects to close 2026 with revenue growth of between 23-25% to $1.56bn to $1.8bn alongside ‘significant operating leverage’ driving EBITDA growth of 24-27% to between $390m-$400m.
In Felenstein’s words, Sportradar believes that in 2026, the company will benefit from optimising its content portfolio, products and the opportunities from the IMG deal.
However, he did tell one interested investor that any plans in predictions have not been factored into 2026 guidance. He also expects the strongest growth to be in Q2 and Q3, with FX headwinds strongest in Q1 and, to an extent, in Q2.
Koerl concluded: “Given our financial performance, confidence in our long-term trajectory and robust balance sheet, we have accelerated share repurchases and significantly increased our total authorisation.
“We remain committed to relentlessly creating value for our partners, clients, and shareholders, and we are excited about the opportunities in both the short and long term.”