Sportradar has deepened its commercial relationship with Super Technologies, owner of Superbet, to enhance the latter’s presence in two major global markets.
In Europe, Super Technologies will gain market leverage by tapping into Sportradar’s sports betting product suite to drive in-play betting and engagement. Meanwhile, in Brazil, it will tap into iGaming solutions provided by Sportradar to further scale its offering across the nascent market.
Luke Saunders, Director of Sports Partnerships at Super Technologies, commented: “We are strengthening a strategic relationship that has contributed to our consolidated growth across European and Latin American markets.
“In our constant drive to ensure the best entertainment experience for our customers, Sportradar has proved to be a reliable and resourceful partner.”
Eduard Blonk, Chief Commercial Officer at Sportradar, also welcomed the newly-enhanced partnership which builds on more than a decade of successful collaboration.
“Through this wide ranging and far-reaching agreement, Sportradar is providing the products and services needed by Super Technologies to achieve long-term success,” he said.
FIFA says ‘more of that please!’
On the topic of long-term partnerships, Sportradar has also extended its intelligence gathering contract with FIFA for another five years.
Focused on protecting the integrity of football worldwide, Sportradar has been leveraging its proprietary Universal Fraud Detection Services (UFDS) to monitor more than 600,000 matches globally on behalf of FIFA since 2017.
The company will continue to provide AI-driven bet monitoring services, now combined with expanded intelligence and dedicated risk assessment for both FIFA and its 211 member associations, with the deal running through 2031.
This will apply to both men’s and women’s FIFA international competitions, confederation-run international and international club tournaments, main national cup competitions across all member associations, and of course the upcoming FIFA World Cup 2026.
Andreas Krannich, Sportradar’s Executive Vice President of Integrity Services, added: “The expansion of our integrity agreement with FIFA further strengthens the ability to identify, assess and respond to risks in an increasingly complex global picture. It underlines both organisations commitment to fair and clean sport at all levels globally.
“Our integrity services are designed to address risk in a joined-up way, combining bet monitoring through our AI-powered Universal Fraud Detection System – built in-house using more than 20 years of historical data – with rapid reporting from betting operators, alongside comprehensive education and prevention programmes delivered to sports organisations worldwide.”