Romanian multinational gambling firm Super Technologies (Super) has launched its flagship Superbet sportsbook in Greece.
In an announcement this morning (30 March), the Bucharest-based business detailed confidence in the Greek market’s growth prospects.
Superbet will operate on a ‘sports-first’ basis, underpinned by an emphasis on local sports scenes and community engagement.
The lead sportsbook product will be accompanied by an iGaming offering. Superbet has established a local team to lead its operations, tasked with ensuring its online products align with local market trends.
The team is headed up by John Kalamvokis, General Manager of Superbet Greece. Kalamvokis has extensive experience of the betting and gaming market in Greece, having previously worked at Kaizen Gaming, operator of Betano and Stoiximan, for over 10 years.
“This is an important moment for the Greek gaming landscape, with a powerful brand like Superbet entering the market,” said Kalamvokis. “In a swift amount of time, we have built a strong group of professionals that is committed to deliver the most exciting and immersive entertainment experience.
“We are confident that our innovative products, like Supersocial – a groundbreaking and engaging social network, will create a game-changing moment for the industry. Today we are just writing the first chapter of a future success story that will unfold with impactful partnerships and community projects.”
Superbet celebrates ‘thriving market’
Superbet finds itself launching in a lively local market, overseen by the Hellenic Gaming Commission (EEEP) which regulates retail and online sports betting, retail and online casinos, online poker and lotteries under Law 4002/2011.
Notable local players include OPAP, formerly state-owned and now merged with global gaming and lotteries giant Allwyn. Other notable players include Novibet, which was also nearly acquired by Allwyn until the deal was recently called off, as well as Kaizen Gaming and Swedish multinational Betsson, among others.
“Greece is a mature and thriving market, thus we are proud to finally be here,” said Adam Lamentowicz, Chief Commercial Officer – CEE at Super.
“This goes beyond a typical market entry, it is a long-term commitment to build the country’s most engaging entertainment ecosystem and bring people closer through excitement and a shared passion for sporting competitions.”
Superbet’s entry into Greece comes amid a government campaign against the illegal gambling sector, spearheaded by Minister of National Economy and Finance, Kyriakos Pierrakakis. The Minister is leading a legislative charge to overhaul Greece’s laws around black market betting.
It also comes amid legislative and regulatory conversations in the firm’s home market of Romania. This has seen the gambling age raised from 18 to 21, and local authorities granted more powers to close or restrict retail betting in their areas.
In a recent interview with SBC News, Borut Petek, Chief Global Affairs Officer at Super Technologies, asserted that the firm’s ‘strategic rationale’ in Romania and the wider CEE region ‘remains unchanged’ despite regulatory shifts in its home market.
The Greek launch continues a transformative period for Super, which previously traded under the same name as Superbet before a rebrand last year. It also secured a €1.3bn (£1.1bn) refinancing agreement with alternative asset manager Blackstone in 2025, building on a 2019 strategic investment of €175m.
Earlier this year, Super further shored up its position in Romania via the acquisition of Maxbet Online – not to be confused with Serbian betting multinational Maxbet.
Greece now sits alongside Brazil, Belgium, Poland, Romania and Serbia as a core market for the group, while it also maintains technology hubs in Spain, the Netherlands, Croatia and its home nation.
“We intend to be a leading voice in Greece for years to come and we are confident that our brand and product offering will have an immediate impact,” Lamentowicz concluded.