DACH markets bookmaker Tipico Sportwetten has moved to upgrade its player props capacity for US sports wagering in partnership with Sports IQ.
Under the terms of the agreement, Sports IQ will provide both pre-match and in-play player props for the US pro-league sports of NBA, NFL, NLH and MLB.
Sports IQ player prop modules will be plugged into Tipico’s proprietary sports betting platform, boosting the depth of the betting group’s US sports markets across all active territories.
Andre Zammit, VP of Sportsbook of Tipico, said: “The depth and quality of the Sports IQ product will help us to provide incredible service to our customers. We are excited to be working with a partner which clearly matches our desire for quality.”
Tipico branded the partnership as essential to meeting its new US scale demands, in which the betting brand has recently launched in the licensed states of New Jersey and Colorado.
Sports IQ, meanwhile, continues to benefit from the commercial momentum of its US player props solution, which has been utilised by the tier-1 sportsbooks of Betway and Betclic to enhance their US wagering markets.
Omer Dor, CEO of Sports IQ, said: “Tipico is one of the most recognized names in the European market and clearly has big plans for growth within North America.
“We are delighted to be able to join the team on their journey by powering their player props markets and support their exciting expansion plans.”