Fruity King, one of the UK’s long-running online casino platforms, has officially launched a dedicated bingo offering, marking a strategic shift for the brand as it evolves beyond its slots-focused roots. This move follows a key partnership between Fruity King’s operator, ProgressPlay, and global gambling technology giant Playtech.
The new bingo section integrates Fruity King into Playtech’s established bingo network—one of the largest in Europe. With it comes a broad range of game types, including 90-ball and 75-ball bingo, themed rooms, daily jackpots, and live-hosted events. The bingo interface is fully mobile-optimised and includes built-in community chat and player engagement tools, appealing to a generation of users increasingly drawn to social gaming.
The launch comes amid a broader resurgence in online bingo, particularly post-COVID. While retail bingo has faced venue closures and shifting demographics, the online bingo sector has quietly grown, thanks to mobile play, casual formats, and community interaction.
Playtech, founded in 1999, is no stranger to the UK bingo scene. Its software powers a host of major bingo operators, including Buzz Bingo, Gala Bingo, and Mecca Bingo. Known for its robust infrastructure, customisable room features, and real-time data tools, Playtech has helped operators stay competitive in a saturated market. By onboarding Fruity King, Playtech further expands its reach into the mid-tier operator space.
Fruity King, meanwhile, has been a staple in the UK casino space since the early 2010s, best known for its mobile-first design and wide selection of slot titles. Operated under a UKGC licence by ProgressPlay Ltd, the brand has consistently offered a range of promotions, loyalty schemes, and table games. The addition of bingo represents a major pivot into a more holistic entertainment model.
Launch Incentives
A Fruity King spokesperson said:
“This expansion reflects what UK players are asking for—more variety, more interactivity, and products they can trust. With Playtech’s bingo platform, we’re confident we can meet that demand.”
In a bid to attract both new and existing players to the bingo vertical, Fruity King has announced launch incentives including free bingo tickets, cross-promotional offers for casino players, and daily prize draws.
As competition tightens in the UK’s iGaming space, operators like Fruity King are increasingly turning to social-first formats like bingo to differentiate and deepen engagement. The move not only enhances the player experience but also positions the brand for long-term growth in a rapidly evolving market.
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