REPORT: What do media buyers actually value in 2026?

Marketing in our industry is noisy. Channels are multiplying, budgets are being scrutinised more than ever and the pressure to deliver a return on investment is almost at a tipping point. But for media buyers, the wheels keep on turning as they look to find new and innovative ways to drive brand awareness and generate […]

Gaming1: we need to move away from solely focusing on gambling

Ramping up the entertainment factor in the eyes of players has long been considered a key ambition across the industry, and Gaming1 is certainly no different. This forms a primary target for Chief Vision & Product Officer, Jean-Christophe Choffray, with a wave of future improvements designed to drive overall enjoyment. However, with a product suite […]

Esports Nations Cup 2026 Announces Official VALORANT Rosters

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  The Esports Foundation (EF) confirmed the official roster submissions and direct invite recipients for the VALORANT tournament at the Esports Nations Cup 2026 (ENC), the global nation-based esports competition set to debut in Riyadh, Saudi Arabia from November 2-29, 2026. 111 rosters representing 111 countries and territories have been officially submitted and confirmed for […]

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Booming Games launches Fortune Paw slot with 2,500x top win and respins

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New 3×3, five-payline release includes an all-payline 10x multiplier and a Wild-collection respins mechanic. Booming Games has launched Fortune Paw, a new slot title featuring a 3×3 grid with five fixed paylines and a stated maximum win of 2,500x. The game includes an all-payline multiplier mechanic. According to the supplier, landing winning symbols on all […]

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Blueprint Gaming launches Red Hot Catch with Money Collect and stacked bonus upgrades

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New 5×4, 20-payline slot adds a Wicked Wheel feature and up to five stackable Red Hot Spins enhancements. Blueprint Gaming has released Red Hot Catch, a new Money Collect slot title featuring a Wicked Wheel bonus and a Red Hot Spins feature with up to five stackable enhancements. Set in a “neon-lit underworld” theme, Red […]

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Hard Rock Hotel & Casino Atlantic City Named a Top New Jersey Workplace for 2026, the Third Consecutive Year

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  Hard Rock Hotel & Casino Atlantic City has been named a New Jersey Top Workplace for 2026, marking the third consecutive year the casino resort has earned the coveted designation. For 2026, Hard Rock Hotel & Casino Atlantic City came in number 13 on the list of New Jersey companies with 500 or more […]

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MGM Resorts International and BetMGM Renew Partnerships with Major League Baseball

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  MGM Resorts International and BetMGM announced the renewal of their partnerships with Major League Baseball (MLB). This extends a historic relationship that began in 2018 with MGM Resorts and BetMGM becoming MLB’s first Official Gaming and Sports Betting Partners. Under the multi–year agreements, MGM Resorts also continues as MLB’s exclusive Integrated Resort & Casino […]

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GR8_TECH: gender imbalance will break when industry stops fixating on division

Considerable effort has been put in by several groups to close down gender imbalances, pay gaps and glass ceilings. Organisations such as SBC’s WE Initiative and Women in Gaming promote gender diversity in the industry to encourage companies to bring more women into leadership roles. Despite these efforts, the iGaming gender imbalances have grown. According […]

EU Commission begins collective gambling tax consideration

The proposed collective gambling tax across the European Union is making progress, news that will likely lead to further sleepless nights for gambling operators across the continent. A European Parliament (EP) official confirmed to SBC News that the proposed uniform 1% tax on gambling across the EU had ‘gained momentum’ in broader conversations around the […]

EveryMatrix extends Betsson Group partnership with Fantasma Games launch

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EveryMatrix has extended its partnership with Betsson Group, giving the global operator’s brands access to its full content library across a range of licensed markets. The first phase of the new agreement sees Betsson Group launch exclusive in-house content from Fantasma Games, following the successful integration with EveryMatrix’s platform. Ahead of the second phase of […]

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