The robots are here… so is the fourth industrial revolution

AI is not just changing how consumers search, but also influencing how and where they shop, which raises questions about data ownership and the state of affiliate marketing, writes Jyoti Rambhai, SBC’s Affiliate Editor. Self-driving cars, vacuum cleaners, and voice-controlled AI assistants for smart home systems like Alexa and Google are essentially robots, already part …

Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026

boomerang-partners-has-been-included-in-3-prestigious-industry-awards,-which-will-be-presented-in-january-2026

Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona […]

Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026

Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona […]

BETBY unveils more eCricket options ahead of T20 World Cup

BETBY has introduced a major update to its eCricket offering ahead of the Men’s T20 World Cup. The new version of the Betby.Games platform introduces expanded content, upgraded performance, and an expanded user experience across both the T1 and T5 formats, now featuring a dedicated World Cup tournament to fuel up interest in the Men’s …

SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide

sccg-announces-strategic-partnership-with-yellow-elephant-studios-to-expand-multi-channel-gaming-content-worldwide

SCCG Management, a global leader in advisory, business development, and strategic partnerships for the gaming industry, announced a strategic global distribution partnership with Yellow Elephant Studios (YES), a rising force in casino, charitable gaming, and iGaming content development. The partnership brings together SCCG’s expansive global operator network with YES’s rapidly growing portfolio of high-performance digital […]

Casino holds Danish gambling upright as betting revenue slumps

Sports betting volumes in Denmark fell sharply year-over-year in October, a warning sign for the sector ahead of a wide ranging ban on advertising looming in a year’s time. In stark contrast to October 2024, which saw a huge surge in betting activity compared to 2023, the same month this year saw betting gross gaming …