A Gambler's Blog - LuckyRedRabbit.com

Stake to support global eSports integrity monitoring

Stake has been welcomed as the latest member of the Esports Integrity Commission (ESIC). The iGaming and sportsbook operator will serve as a tier one anti-corruption partner tasked with promoting fair competition and strengthening integrity frameworks across the eSports betting market. Furthermore, Stake’s role will aid ESIC with its integrity monitoring efforts to ensure that …

University of Bristol researchers make another gambling advertising complaint

The Advertising Standards Authority (ASA) has ruled against yet another bookmaker social media advert, with the complaint lodged by an educational institution many gaming stakeholders will be becoming familiar with. A researcher from the University of Bristol filed a complaint against a social media post from online bookmaker challenger brand Midnite, questioning whether the advert …

ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management

Reading Time: 2 minutes ReferOn, a next-gen affiliate management system, announces the development of Model Context Protocol (MCP), a groundbreaking foundation designed to kickstart the era of AI in affiliate marketing. What is Model Context Protocol (MCP) MCP (Model Context Protocol) is an open standard that enables AI assistants to connect directly with ReferOn’s APIs, […]

Entain and Evoke stocks take a hit as gambling tax raises announced

Gambling tax hikes were confirmed today prior to Rachel Reeves, Chancellor of the Exchequer, delivering her budget announcement in the House of Commons, and some of the industry’s biggest players have already felt an impact. The Office for Budget Responsibility‘s (OBR) forecast report, usually published following the Chancellor’s address to the Commons, was leaked this …

Inside the Mind of an Industry Leader: SOFTSWISS CMO Valentina Bagniya on Team Building, Creativity, and Global Growth

Reading Time: 6 minutes This year marked significant progress for the SOFTSWISS marketing function – new initiatives, new markets, and recognition through four major marketing awards, including Marketer of the Year and B2B Marketing Team of the Year. To better understand your path as a leader, let’s go back to where it all began. What […]

INSPIRED LAUNCHES BONE APPÉTIT & GOLD SPINNER ACROSS ONLINE & MOBILE

Reading Time: 2 minutes Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is excited to announce the launch of Bone Appetit and Gold Spinner across the UK and Malta iGaming markets. Featuring striking visuals and thrilling gameplay, this pair of online and mobile slots has been designed to captivate players […]

Sneaky Slots drags players to the streets of Eastern Europe with its latest release, Gopnik

Reading Time: 4 minutes Spit sunflower seed shells and take a walk with us to the rougher and tougher side of Europe with Sneaky Slots’ latest release Gopnik. Once you’re done squatting with the locals, get ready for our last release of 2025, Gods Go Pew Pew. Reel Area Gopnik plays out across a gritty […]

First ads detected in Google’s AI Overviews and AI Mode

Google is beginning to show ads inside search results across AI Overviews and AI Mode. This signals a major shift in how the tech giant is merging sponsored content with AI-generated answers, which could reshape the search experience for marketers. Adthena, an AI search intelligence platform, has been the first to detect signs of Google’s …

Commission reiterates anti-black market and research pledges as budget day lands

The UK Gambling Commission (UKGC) has signed a joint declaration against black market gaming while also committing to continue one of its flagship research projects into the British betting industry, the Gambling Survey for Great Britain (GSGB). These announcements came shortly after the publication of official industry stats covering the financial year from April 2025-March …

Push Gaming unwraps festive fun with 10 Santa’s Reindeers and Santa Hopper

Reading Time: 2 minutes B2B gaming supplier Push Gaming is spreading a double-dose of holiday cheer with the launch of 10 Santa’s Reindeers and Santa Hopper, two seasonal slots packed with excitement, charm, and immersive gameplay. Leading the festive line-up is the latest Push Actions title, 10 Santa’s Reindeers, arriving in lobbies from 26th November. […]