NuxGame & Optimove: driving loyalty across an increasingly competitive landscape

What are the critical components to truly elevating player loyalty and crucially unlocking the keys to sustained long-term loyalty? This is the conundrum that NuxGame and Optimove are striving to uncover through the delivery of targeted and impactful campaigns via an increasingly data driven and personalised approach.  In conversation with SBC News, Efe Yucemen, Director …

Intralot seals €2.7bn Bally’s Interactive M&A for brave new world

Intralot SA has concluded its acquisition of Bally’s International Interactive, in a move to strategically advance its digital capabilities across all core business functions. As announced on 2 July, Intralot will acquire Bally’s Interactive the online arm of Bally’s Corporation for an enterprise value of €2.7bn. Under deal terms, Bally’s Corporation receives €1.53bn in cash …

Bet365 targets France kick-off before World Cup 2026

Entry of UK sports betting giant into the market would provide a major boost to French online market market, at a point of inflection by severe tax challenges, reports Jake Pollard for SBC.  Bet365 is set to launch in France in the coming months and go live in a market where it was active and …