The Pools strikes dual appointments to accelerate marketing refresh

The Pools has announced two major strategic appointments to accelerate its marketing overhaul for a new generation of customers. First-up is the appointment of former Betfred executive Gemma Strath-Billington, an expert in the planning and delivery of high-engagement campaigns, as its new Head of Group Marketing. Strath-Billington has led marketing teams for both Betfred and …

Martina Muscat joins Swintt as new Marketing Manager

martina-muscat-joins-swintt-as-new-marketing-manager

Reading Time: 2 minutes In-demand software provider appoints experienced iGaming marketing specialist to strengthen brand consistency and ensure all communications really resonate Swintt, the sought-after software provider celebrated in the industry for its innovative approach to game design and player engagement, has announced it has appointed Martina Muscat as Marketing Manager. Having previously spent six-and-a-half […]

IBIA launches Mission 2030, a new global strategy to safeguard sports betting

ibia-launches-mission-2030,-a-new-global-strategy-to-safeguard-sports-betting

Reading Time: 2 minutes The International Betting Integrity Association (IBIA) has launched Mission 2030, a new five-year strategy to strengthen its role as the global standard for sports betting integrity. IBIA also unveiled a refreshed brand identity, reflecting its growing international reach and commitment to collaboration in an evolving regulatory and sporting landscape. Khalid Ali, […]

Affilka by SOFTSWISS Partners with Voluum for Smarter Affiliate Campaign Tracking

affilka-by-softswiss-partners-with-voluum-for-smarter-affiliate-campaign-tracking

Reading Time: 2 minutes Affilka by SOFTSWISS has announced a strategic partnership with the Voluum ad tracking and optimisation platform. The integration provides iGaming affiliates and operators with advanced tools to monitor, analyse, and optimise traffic, turning data insights into higher revenue and efficiency. Affilka’s API integration with Voluum’s advanced click-tracking system enables affiliates to […]

Movers and Shakers: The Power of Visual Storytelling in iGaming

movers-and-shakers:-the-power-of-visual-storytelling-in-igaming

Reading Time: 3 minutes “Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their […]

Romanian right-wing party seeks better gambling-tourism integration

Alliance for the Union of Romanians (AUR), a political party, has proposed further development of the gambling-tourism integration in Romania. Signed by 37 of its right-wing MPs, the party argued that the current positioning of gambling establishments on national territory lacks “economic logic” and fails to correctly capitalise on the potential of its correlation with …

IBIA unveils “Mission 2030’ as CEO praises regulations of Brazil & Ontario

Brazil, Ontario and various US states have set a high standard for others to follow in protecting sports integrity according to the International Betting Integrity Association (IBIA). The IBIA, an association of various operators and suppliers within the global betting industry with a focus on protecting sports integrity, has set out its strategic objectives for …