Entain brand Boost Casino partners ZingBrain AI to deliver personalised recommendations to players

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Boost Casino, the Baltic-Nordic “pay & play” brand within the Entain family, has teamed up with ZingBrain AI, the industry-leading artificial intelligence engine for iGaming, to deliver a more personalized and adaptive experience for players. The partnership has transformed Boost Casino’s traditional static lobby into a dynamic, tailored environment. Players now benefit from a ‘Recommended’ […]

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PRAGMATIC PLAY ADDS TO €100,000,000 AWARDED SO FAR WITH NEW DROPS & WINS SEASON

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Pragmatic Play, a leading supplier of content to the iGaming industry, has unveiled the seventh season of its popular Drops & Wins campaign, offering a prize pool exceeding €25,000,000. Since its launch in 2020, Drops & Wins—the industry’s largest provider-funded prize pool—has awarded more than €100,000,000 to players worldwide. The new season will run from […]

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Yggdrasil expands presence in Brazil with three commercial deals

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Yggdrasil, the award-winning iGaming provider, has significantly strengthened its presence in Brazil, partnering with three leading regulated operators—F12, Blaze, and Novibet. Through this collaboration, their customers now have access to more than 400 of Yggdrasil’s proven, high-performing titles, enhancing their casino offerings with premium content that resonates with players both globally and in Latin America. […]

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ReferOn Rolls Out Evolution Cohort to Revolutionize Player Value Over Time

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ReferOn, the advanced affiliate management platform, has unveiled Evolution Cohort, an innovative analysis framework intended to provide operators and affiliate teams with a transparent, time-focused perspective on player value, retention, and monetization. Evolution Cohort represents a notable change in the consumption of affiliate data. Instead of considering performance as a fixed image, the feature perceives […]

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Allwyn drops Novibet acquisition over Greek competition concerns

Allwyn International has announced its withdrawal from a planned acquisition of a majority share in Novibet, citing feedback from the Greek competitions authority. The board of Allwyn confirmed this morning that it and Logflex MT Holding, the parent company of Novibet, had jointly decided to withdraw from the transaction. The takeover was under review by […]

Mind the Gap: Oddin.gg on keeping bettors active between World Cup fixtures

Marek Suchar, CEO and co-founder of Oddin.gg, argues that esports betting can be the bridge for sports bettors during this summer’s FIFA World Cup as operators seek to keep players engaged between matches. Most sportsbook operators will spend more on World Cup 2026 marketing than on any other single event this year. And for the […]

Banijay and RedBird agree merger to create one of world’s biggest content producers

Banijay Group and RedBird IMI have agreed to merge Banijay Entertainment and London-based All3Media in a 50:50 joint venture that will create one of the world’s largest independent content producers. The combined company will operate under the Banijay name and, on a pro forma basis, would have generated more than €4.4bn (£3.82bn) in revenue and […]

Bet St George goes live despite turbulent UK market

In what may have looked like an impossible scenario to some, a brand new bookmaker has just launched in the UK. Bet St George has become the latest kid on the block, with the self-described goal to champion English sport and national moments. Heading the brand is chairman Nic Brereton, founder of horse and greyhound […]