Sweden targets young adult gambling debt in new campaign

Spelinspektionen, the Gambling Inspectorate of Sweden has launched “a new chapter “of its nationwide campaign to increase awareness of gambling risks and harms amongst youth and young adult audiences. Launched as the fourth chapter of Spelinspektionen’s ‘youth protections series’, the campaign is titled “With your future at stake”.  The messaging shifts focus towards the issue …

BetMGM Unveils First Major Corporate Brand Repositioning with “Make it Legendary” Campaign

betmgm-unveils-first-major-corporate-brand-repositioning-with-“make-it-legendary”-campaign

  BetMGM, a leading sports betting and iGaming operator, unveiled the next evolution of its brand in collaboration with leading independent ad agency Highdive. The refreshed brand identity highlights BetMGM’s dynamic entertainment ecosystem — one that unlocks a world of possibilities, elevated experiences and exceptional hospitality. Bringing the brand to life, the new “Make it […]

Boomerang Partners: AC Milan partnership has created long-lasting benefits

As Boomerang Partners enters its second season as an official partner of Italian football giants AC Milan, the company’s Chief Marketing Officer Anton Eshtokin tells SBC News that the deal has been incredibly impactful and will continue to be throughout the current campaign.  SBC: After the first full year of the partnership. How has your …