Where B2B Marketing Stumbles

where-b2b-marketing-stumbles

Reading Time: 3 minutes   Marketing in B2B is like a midfielder in football: it’s supposed to cover the whole field and only occasionally push forward. Meanwhile, all the glory rightfully goes to the strikers, while our role is to reliably back the team. Still, remove marketing from any business, and you’ll immediately recall Stewart […]

BET9JA BACK BOXING WITH BALMORAL GROUP PROMOTIONS SPONSORSHIP

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Reading Time: 3 minutes   Bet9ja, Nigeria’s premier sportsbook and gaming platform, today announced a landmark multi-year, multi-fight sponsorship partnership with Balmoral Group Promotions, aimed at elevating Nigerian boxing to new heights both domestically and on the global stage. This strategic alliance underscores Bet9ja’s commitment to fostering Nigerian talent, building the sport’s profile, and creating […]

Vixio Releases 2025 Gaming Supplier Survey Highlighting Increasing Regulatory Scrutiny

vixio-releases-2025-gaming-supplier-survey-highlighting-increasing-regulatory-scrutiny

Reading Time: 3 minutes   Vixio, a leading provider of regulatory intelligence solutions, has released the findings of its 2025 Gaming Supplier Survey, analysing the views of leading executives with gambling suppliers on topics such as artificial intelligence (AI), responsible gaming and technical compliance. Findings of the Vixio survey are being released today ahead of […]

EGT Digital in a strategic partnership with Pepeta in Kenya

egt-digital-in-a-strategic-partnership-with-pepeta-in-kenya

  EGT Digital is thrilled to announce its collaboration with the prominent Kenyan operator Pepeta. Thanks to the provider’s Gaming Aggregator, pepeta.com customers can now enjoy the hit slot titles from the Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, and Gods & Kings Link jackpots. “We are very impressed with the performance of […]

EveryMatrix takes LatAm vision another step further

B2B firms are flocking to Latin America in droves as the B2C betting industry continues to present growth opportunities, with EveryMatrix being one of them. The Malta-based betting and gaming solutions developer is now turning its attention to the Latin American lottery space, as well as that of Spain and Portugal. EveryMatrix announced today (27 …

HIPTHER Community Voices: AI in iGaming: A Guide to Adoption, Benefits, and Challenges

hipther-community-voices:-ai-in-igaming:-a-guide-to-adoption,-benefits,-and-challenges

Reading Time: 8 minutes iGaming is undeniably growing, yet even here, AI adoption for streamlining operations and accelerating processes remains surprisingly low. The scale and speed of production of platforms, apps, games, content, bonuses, sports events, and even marketing campaigns are truly impressive in our industry. That’s why it’s natural that AI should become a […]

Spinmatic’s premium Slots now live with ElaBet in Greece

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Reading Time: 2 minutes   Spinmatic, leading developer of premium casino games and part of Softquo Holding, is proud to announce its latest strategic partnership in Greece. The company’s most popular Slots and Crash games are now live on ElaBet, the fast-growing online platform operated by Soft2Bet. This collaboration marks a key milestone in Spinmatic’s […]