Sports marketing used to be relatively straightforward. Major sports events – from international tournaments to league finals – meant big audiences, and visibility was often enough to drive results. By 2026, that model is no longer enough. Competition for sports traffic has intensified, acquisition costs have increased, and audiences have become more selective in how […]

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Kaizen Gaming has won three operator awards at the SBC Awards Europe 2026, held during SBC Summit Malta on Thursday, 30 April. The company, which owns the Betano online sports betting and gaming brand, picked up “Sportsbook Operator of the Year”, “Casino Operator of the Year” and “Operator Innovation in Gaming”. Christos Tzalavras, Kaizen Gaming’s […]

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RESPWNED, the company that manages the GIRLGAMER Esports Festival brand, and LOTUS 8, a Canada-based company focused on event development and partnerships, today announced their partnership to the launch of the GIRLGAMER Winnipeg Festival. The strategic partnership marks a significant step in expanding the GIRLGAMER Esports Festival brand into Canada. This brings its globally recognized […]

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Sports marketing used to be relatively straightforward. Major sports events – from international tournaments to league finals – meant big audiences, and visibility was often enough to drive results. By 2026, that model is no longer enough. Competition for sports traffic has intensified, acquisition costs have increased, and audiences have become more selective in how […]

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Fintech’s open-banking-based Intelligent Payments pitch focuses on Pay by Bank deposits plus real-time affordability and AML checks. Yaspa has been named Best Payment Solution at the SBC Awards Europe 2026, held at Xara Lodge in Malta. The company said it won for its Intelligent Payments product, which combines real-time Pay by Bank transactions with AI-driven […]

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Tugi Tark has released a 2026 whitepaper, The economics of AI-powered iGaming customer support, arguing that AI changes the unit economics of player support and can reduce costs compared with human-led operations. The report cites “verified pricing” of EUR 0.15 per AI-handled ticket. It compares that with fully loaded employer costs for human support in […]

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Talk to ten people in Warsaw about online gambling and you’ll get ten different reactions. Some shrug it off as a niche hobby. Others swear half their friends bet on football every weekend. The truth, as always, sits somewhere in between — and the data tells a more interesting story than either crowd assumes. Poland’s […]

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