How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization. Project Overview Africa Bet Partners Offer: Betting Traffic Partner: Traffy Source: Moloco Ads (Google Play Inventory) Geo: Tanzania […]
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