Optimove Insight Analysis of NFL 2025-2026 Planned v. Actual NFL Wagering Intentions Through the Wild Card Round

This analysis compares what NFL bettors said they planned to bet before the 2025–26 season with what they actually did through the end of the Wild Card round, using observed behavior from nearly 4.0 million bettors alongside a pre-season survey of 425 bettors. The results show that while high-level intentions broadly align with reality, bettors consistently overestimate how often, how live, […]
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