SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates

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  In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada. She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose […]

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Banijay Gaming acquires JOA casinos to bolster French appeal

Banijay Gaming has agreed to acquire the casino network of Groupe JOA, in a move that will expand its position in its home-market of France. The transaction, agreed through a put option with funds managed by Blackstone and Kings Park Capital, will see Banijay Gaming add JOA’s network of 33 casinos to its portfolio. Deal […]

EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal

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Merkur Group-owned operator will migrate retail and online sports betting across 50+ shops and hundreds of terminals onto EveryMatrix’s full stack. EveryMatrix has agreed an omnichannel partnership with Betcenter Belgium to power the operator’s sports betting platform, replacing an in-house legacy setup with EveryMatrix’s full technology stack. Under the deal, EveryMatrix will migrate Betcenter’s customer […]

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Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK

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The expanded integration will bring Blueprint’s full Rapid Fire Jackpots portfolio into NetBet’s casino lobby over time. Blueprint Gaming has expanded its partnership with UK-facing operator NetBet by rolling out its Rapid Fire Jackpots progressive jackpot content to the operator’s casino lobby. The companies first partnered in 2025, with NetBet already offering Blueprint releases including […]

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Michael Jordan, Carsten Koerl, and Jason Robins to Open SBC Summit 2026

SBC Summit 2026 to Host Landmark Leadership Keynote Featuring Sports Business Titans Michael Jordan, Carsten Koerl, and Jason Robins Lisbon, Portugal — SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of the most influential figures in global sports business: Basketball icon, investor, and […]

The conversational sportsbook has arrived

Betcris becomes one of the first major operators to embrace conversational betting, launching ChatBet on WhatsApp through the Plannatech platform For more than two decades, online sportsbooks have evolved through websites, mobile apps and faster user interfaces. Betcris, however, believes the next evolution won’t be another interface at all. It will be conversation. That future […]

ITV Racing plugs Christmas boost for Jump fixtures 

The British Horseracing Authority (BHA) and ITV have settled the schedule for the 2026 Christmas racing calendar, reshaping one of the sport’s busiest periods into a four-day television festival. Changes agreed between the BHA, ITV Racing, racecourses and commercial partners will see four consecutive days of live racing broadcast from 26 to 29 December, in […]