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Superbet Group adopts new ‘Super’ brand identity

International gambling conglomerate Superbet Group is rebranding to Super Technologies, or Super for short. The new brand identity, according to management, will be more closely aligned with the firm’s evolution and appetite for strengthening its global footprint through aggressive expansion. Hans-Holger Albrecht, Chairman of Super, said: “Super represents the natural step from a leading global …

Chile: Gambling ads bill returns ahead of Sunday Presidential Election

In Chile, the long-running conflit to regulate online gambling has returned to congressional debates, as independent Senator Karim Bianchi submits a new bill targeting the advertising and promotion of offshore betting platforms. The intervention comes as political and legal pressures mount on lawmakers to revive Chile’s side-lined Gambling Act, a reform effort that began with …

Blueprint Delivers Christmas Slots Twist to Titles

Blueprint Gaming is rolling out a set of new Christmas slots this holiday season as part of a festive push to attract players and renew interest in its established games. The studio’s plan covers three titles, each adapted for a… Read More »

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‘Giselle54’ Goes On $1.2 Million Upswing On CoinPoker

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Maine, Indiana Latest States To Target Sweepstakes Casinos

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LoopMe research: Increasing GenAI adoption paves the way for an explosion in mobile gaming ad potential

New research from LoopMe, the global leader in brand performance, reveals that consumers are twice as likely to use GenAI for search (x2 in the US and x2.2 in the UK), while it’s nearly three times in Australia (x2.7). As AI redefines online behaviour, and the enormous implications this has for brand visibility and advertising, […]

Bally’s Chicago Releases Sneak Peak Of Poker Room

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The robots are here… so is the fourth industrial revolution

AI is not just changing how consumers search, but also influencing how and where they shop, which raises questions about data ownership and the state of affiliate marketing, writes Jyoti Rambhai, SBC’s Affiliate Editor. Self-driving cars, vacuum cleaners, and voice-controlled AI assistants for smart home systems like Alexa and Google are essentially robots, already part …

Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026

Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona […]