ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management

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Reading Time: 2 minutes ReferOn, a next-gen affiliate management system, announces the development of Model Context Protocol (MCP), a groundbreaking foundation designed to kickstart the era of AI in affiliate marketing.         What is Model Context Protocol (MCP) MCP (Model Context Protocol) is an open standard that enables AI assistants to connect directly with ReferOn’s APIs, […]

Entain and Evoke stocks take a hit as gambling tax raises announced

Gambling tax hikes were confirmed today prior to Rachel Reeves, Chancellor of the Exchequer, delivering her budget announcement in the House of Commons, and some of the industry’s biggest players have already felt an impact. The Office for Budget Responsibility‘s (OBR) forecast report, usually published following the Chancellor’s address to the Commons, was leaked this …

INSPIRED LAUNCHES BONE APPÉTIT & GOLD SPINNER ACROSS ONLINE & MOBILE

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Reading Time: 2 minutes Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is excited to announce the launch of Bone Appetit and Gold Spinner across the UK and Malta iGaming markets. Featuring striking visuals and thrilling gameplay, this pair of online and mobile slots has been designed to captivate players […]

First ads detected in Google’s AI Overviews and AI Mode

Google is beginning to show ads inside search results across AI Overviews and AI Mode. This signals a major shift in how the tech giant is merging sponsored content with AI-generated answers, which could reshape the search experience for marketers. Adthena, an AI search intelligence platform, has been the first to detect signs of Google’s …

Commission reiterates anti-black market and research pledges as budget day lands

The UK Gambling Commission (UKGC) has signed a joint declaration against black market gaming while also committing to continue one of its flagship research projects into the British betting industry, the Gambling Survey for Great Britain (GSGB). These announcements came shortly after the publication of official industry stats covering the financial year from April 2025-March …

Push Gaming unwraps festive fun with 10 Santa’s Reindeers and Santa Hopper

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Reading Time: 2 minutes B2B gaming supplier Push Gaming is spreading a double-dose of holiday cheer with the launch of 10 Santa’s Reindeers and Santa Hopper, two seasonal slots packed with excitement, charm, and immersive gameplay. Leading the festive line-up is the latest Push Actions title, 10 Santa’s Reindeers, arriving in lobbies from 26th November. […]

Over a Quarter of Brits Will Ditch Slow Betting Apps: New sports betting survey reveals

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Reading Time: 4 minutes Payment provider to the gambling industry unveils its sports betting sentiment survey, assessing trends in the industry and attitudes towards safer gambling Slow tech and delayed payouts is a crucial factor in sports bettors avoiding certain bookmakers 58% of bettors cited security and fraud prevention as the most important factors in […]