The invisible thrill of the digital world

by Mykhailo Zborovsky, expert in strategic development of iGaming products. Have you ever felt that small dopamine hit when you open an app to “catch” a discount? Or that impulsive urge to buy another blind box with a collectible figure, hoping for a rare one? These micro-emotions that follow our everyday purchases have a very …

INSPIRED LAUNCHES GOLDEN WINNER GRAND CHANCE™ IN THE UK MARKET

inspired-launches-golden-winner-grand-chance-in-the-uk-market

Reading Time: 2 minutes Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, is excited to announce the launch of Golden Winner Grand Chance, the latest addition to our popular Gold Winner franchise. Now available in the B3/LBO market with an upcoming launch in the […]

Peter & Sons Strengthens Its Nordic Footprint Through Partnership with Nordplay Group

peter-&-sons-strengthens-its-nordic-footprint-through-partnership-with-nordplay-group

Reading Time: 2 minutes Award-winning game studio Peter & Sons has expanded its presence in the Nordic region through a new partnership with Nordplay Group, the acclaimed iGaming operator behind some of Sweden’s most celebrated online casino brands, including Frank & Fred, Pop Casino, Klirr, Jubla, and Onerush, which also serves players in Estonia and […]

M&A is set to rebound: Why marketers need to pay attention

Big agency groups are buying up successful adtechs and platforms as they race to maintain their dominance in what has become a volatile ecosystem. Adland’s mergers and acquisitions (M&A) was forecast to come back with bang in 2025… and for marketers across the board, this has been the space to watch. Having secured regulatory approval …

Expert to Expert: Data confirms esports is now a top-tier vertical

Esports betting has officially transcended the label of ‘niche’ or ‘experimental,’ establishing itself as a vital and rapidly expanding vertical within the global sports betting industry. This sentiment was confirmed in a recent conversation between Oddin.gg’s Managing Director and Co-Founder, Marek Suchar, and Head of Partnerships, and host, Juana Bischoff, on the new three-part mini-series …