Vegangster has expanded its partnership with Shared Luck by integrating JackpotX, a player-funded jackpot system now live across five client brands. Early results show an average opt-in rate of around 25%, with players actively choosing to join the jackpot via a simple opt-in toggle. Across these deployments, JackpotX is configured as a player-funded system, where […]

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Nailed It! Games has partnered with Lottomart to release a co-branded edition of its football-themed slot Goal Bonanza, timed for rising player interest ahead of the World Cup period. The collaboration integrates Lottomart branding into the game, including a striker character in a branded kit set against a floodlit stadium backdrop. The branded version retains […]

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Peter White, Publisher of Sports Betting Operator, has announced the appointment of Mark McGuinness as the publication’s new Editor-in-Chief. A highly respected figure in the global iGaming, crypto and digital marketing sectors, McGuinness brings more than 30 years of international experience in high-performance marketing, brand strategy and growth leadership across regulated markets in the UK, […]

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  A new gaming experience has arrived in Ireland. The first Type S27 slot cabinets powered by Amusnet were successfully installed across two Premier Casinos locations by Elite Gaming Distributions (GRUPO ORENES). The machines were deployed across venues in Cork and Dublin, marking the first time this platform has been introduced to players in the […]

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Businesses can now obtain licenses for organising and conducting gambling activities online through the Diia portal, without paper documents or in-person interaction with the state, according to a statement by PlayCity, the state agency regulating Ukraine’s gambling and lottery market. According to the release, applications can be generated in the Diia electronic cabinet and signed […]

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Play’n GO has released its latest video slot Nugget n’ Nonsense, a dusty frontier tale set in the heart of a working mine, where grit and discovery spur the dig onwards. In Nugget n’ Nonsense, players are dropped into a bustling mine carved from rock and stubborn determination. Lantern light catches on glittering nuggets. Carts […]

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Integration links Golden Whale’s decision models with Text.com’s chat, email and SMS channels to automate agent-driven interactions. Golden Whale has partnered with Text.com to integrate decision intelligence with real-time, multi-channel player communication for iGaming operators. The companies said the collaboration combines Golden Whale’s continuously learning decision models with Text.com’s unified communications infrastructure, aiming to help […]

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By Matt Caiola, CEO, 5WPR   The numbers are now documented. The U.S. sports betting and online gaming industries spent $3.9 billion on marketing in 2025. Television advertising received $1.42 billion. Celebrity and athlete partnerships received $520 million. Earned media and PR received $90 million — 2.3% of the total. Responsible gambling programs received $60 million. […]

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