Three decades after Friends first graced television screens, its cultural impact remains as strong as ever. From dedicated fan experiences in major cities to endless streaming marathons by fans of all ages, the show continues to resonate across generations. Now, Friends has officially entered the online gaming world with the release of its first licensed casino title.
Developed by Atlantic Digital in partnership with BetMGM, Friends: The One With the Multi Drop™ brings the Central Perk gang into the iGaming arena. Currently live in Michigan and New Jersey, with additional states on the horizon, the game marks a significant milestone for both the entertainment and gaming industries.
A Unique Slot Inspired by a Television Phenomenon
This slot machine isn’t just inspired by the show—it’s the first online casino title officially based on Friends. The game transports players straight into Monica and Rachel’s apartment, complete with visuals of all six main characters: Ross, Monica, Chandler, Joey, Phoebe, and Rachel. It even features an instrumental version of the show’s beloved theme song, “I’ll Be There for You.”
Fans will immediately recognize famous phrases like “PIVOT,” “How you doin’?”, and “You’re my lobster,” each of which signals notable wins during gameplay. Joey may still be waiting for his dream Mac and Cheese spin-off, but players will be glad to know he’s well represented in this nostalgic experience.
Gameplay Features and Slot Mechanics
Friends: The One With the Multi Drop™ isn’t just visually nostalgic—it also offers engaging mechanics. Built as a 6×5 cluster game, it boasts medium to high volatility and offers players the chance to win up to 5,000 times their stake. A standout feature is the MULTI DROP system, where multipliers up to 200x can appear during free spins.
According to the developers, these game mechanics aim to balance familiarity with innovation. Atlantic Digital’s approach is to combine well-known entertainment brands with dynamic slot features that appeal to both fans of the show and seasoned slot players.
Strategic Partnership for a U.S. Market Debut
Atlantic Digital, headquartered in London, has carved out a niche in creating games tied to recognizable entertainment properties. Their portfolio already includes slots based on The Godfather, Cheers, Ace Ventura, and Star Trek: The Next Generation. Friends: The One With the Multi Drop™ represents their latest addition and their first title licensed from the Friends franchise.
Sam Hobcraft, CEO of Atlantic Digital, expressed his enthusiasm: “Friends is one of the most iconic and beloved television shows of all time. Bringing it to life in an interactive casino format has been both a privilege and a creative challenge. Our mission is to merge world-class entertainment IP with innovative gameplay, and Friends: The One With the Multi Drop™ is a perfect example of that. We’re thrilled to partner with BetMGM to deliver this exclusive experience to players in the US.”
BetMGM Brings a Pop Culture Favorite to iGaming
BetMGM, a major player in both online gaming and sports betting, was the first operator to debut the Friends slot in the U.S. The company has continued to focus on branded content to expand its appeal among diverse player bases.
Oliver Bartlett, VP of Gaming at BetMGM, said: “BetMGM is proud to be the first to bring Friends to iGaming and offer players a new way to engage with the familiar sights and sounds of the show. Atlantic Digital recognises the nostalgia and captivating moments of the best television and movie IP and truly brings them to life for iGaming.”
The launch continues BetMGM’s trend of releasing TV and film-themed games. Just recently, the operator rolled out Ace Ventura Ultranudge in time for the July 4th holiday, a game developed with Bang Bang Games and released in states like Pennsylvania, New Jersey, Michigan, and Ontario. That game, too, leaned into classic cinematic humor and high-energy gameplay—an approach that aligns closely with the Friends slot’s nostalgic charm.
A Slot That Taps into Deep Nostalgia
It remains to be seen whether Friends: The One With the Multi Drop™ will rival the show’s fictional Bamboozled in popularity, but its launch reflects a growing interest in fusing pop culture with interactive gaming. Whether you’re spinning reels or reminiscing about Thanksgiving episodes, the game is clearly built for fans who want more ways to engage with the Friends universe.
Visit BetMGM.com for Terms and Conditions. 21+ years of age or older to wager. MI, NJ, PA or WV only. Excludes Michigan Disassociated Persons. All promotions are subject to qualification and eligibility requirements. Rewards issued as non-withdrawable site credit, unless otherwise provided in the applicable Terms. Please Gamble Responsibly. Gambling Problem? 1-800-270-7117 for confidential help (MI), 1-800GAMBLER (NJ, PA & WV).
Source:
‘’Could there be any more spins? BetMGM debuts Friends slot via Atlantic Digital’’, gamblinginsider.com,July 10, 2025.
‘’Ace Ventura Ultranudge is LIVE at BetMGM – just in time for the 4th of July weekend 🇺🇸’’, linkedin.com, July 05, 2025.
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