AGS is gearing up for a major milestone at this year’s Global Gaming Expo (G2E), where the company will roll out its refreshed brand identity and the largest product display in its history. The event, scheduled for October 6–9 at the Venetian Expo in Las Vegas, will feature the company’s new bolt-inspired logo and an expansive showcase of slot machines, table innovations, and interactive offerings.
At its newly expanded Booth #1150, AGS will present 86 slot titles, eight table games complete with multiple progressives, side bets, card shufflers, and a dedicated zone for AGSi, the company’s interactive division.
A New Symbol of Growth
The introduction of the bolt logo marks AGS’ first major rebrand since 2014, when it transitioned from its original name, American Gaming Systems, to AGS. Company leaders say the refreshed look reflects the dramatic transformation AGS has undergone in the past decade.
“Our new bolt logo reflects the energy and transformation happening within AGS,” said David Lopez, AGS President and CEO. “We’ve grown from an ambitious challenger to a dynamic leader without losing the authenticity and creativity that built our culture. Every product is purpose-built to help our partners elevate and differentiate their players’ experience. G2E is the perfect stage to showcase our future as we expand our portfolio and footprint worldwide.”
The change also signals the company’s next chapter following its acquisition earlier this year by Brightstar Capital Partners. The investment comes as AGS has doubled global slot sales, grown table product revenue by more than 50%, and lifted interactive revenue by over 150%.
From Niche Supplier to Global Player
A decade ago, AGS was a Class II slot provider with limited exposure to Class III slots and only an initial presence in table games. Today, it is recognized as a global supplier with a diversified portfolio across slots, table content, and digital products. The company now operates in 26 countries and has expanded to eight research and development studios worldwide, including one dedicated solely to online games.
Industry analysts, including Eilers & Krejcik Gaming, consistently rank AGS among the top five slot providers and top two table content suppliers in North America. The company also frequently holds the number-one position as an online slot supplier.
G2E 2025 Highlights
Visitors to G2E will see several high-profile product launches. Headlining the slot category is the debut of the Spectra SL75+ Premium™ cabinet, alongside the Revel® mechanical reel platform and the introduction of Flex titles, which will be available across all Spectra™ cabinets.
In the interactive space, AGSi will highlight omnichannel content designed to strengthen operator partnerships and broaden player engagement. On the table games side, AGS will unveil Bonus Spin Xtreme™ with a new enhancement, AGS FlexBet™, expanding options for both operators and players.
With its bold new branding and expanded product portfolio, AGS aims to use G2E 2025 as a platform to demonstrate its evolution from a challenger brand to a global leader in gaming innovation.
Source:
“AGS to Rock the Bolt at G2E 2025 With Bold New Brand and Largest Showcase in Company History”, newsroom.playags.com, September 24, 2025
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